MBA Options
Sign up for 2012 Options is now closed.
Each year MBA alumni are invited to sit in on the Options or Electives that take place in the second semester of the MBA course.
Insurance Management and Markets – 12-16 March (course summary)
5 days – £350
Professor Michael Adams
This module aims to provide students with an understanding of the principles and function of insurance and insurance markets in society and economy.
Knowledge Management -12 – 16 March (course summary)
5 days – £350
Dr Juani Swart
Knowledge management is a newly emerging business model, which addresses the need to appreciate human, social and organisational capital as core resources within a knowledge economy. This module will enable students to develop a comprehensive understanding of knowledge as a strategic asset as well as the processes within the organisation that facilitate the management of knowledge.
Negotiation and Conflict Management – 19-23 March (course summary) – FULLY BOOKED
5 days – £350
Dr Jonathan Raelin
This module is designed to provide students with an understanding of the nature and sources of conflict and interdependence in social and organizational dynamics. It presents various means of resolving conflict, with particular emphasis on the use of competitive and collaborative negotiations. The course considers these dynamics in the broadest sense, and the content is subsequently designed to be relevant to any student that seeks skill development in negotiation and persuasion.
Culture-Marketing-and-Consumption – 19 -23 March (course summary)
5 days – £350
Professor Eric Arnould
This module aims to introduce students to insights from the field of Consumer Culture Theory (CCT) research. CCT explores the dynamic relationships between consumers’ projects, commercial resources and cultural meanings that circulate among stakeholders in the global marketplace.
Introduction to Commercial Law – 26-30 March (course summary)
5 days – £350
Janet Wilson-Ward
This course is designed to equip participants with an understanding of the implications of law for businesses. It is focussed on commercial realities and the law in the context of the wider needs of a business.
Purchasing and Supply Strategy – 23-27 April (course summary)
5 days – £350
Dr Sinead Carey, Dr Brian Squire, Professor Christine Harland
Supply Management is used here to include Supply Chain Management, Purchasing and Supply, and Procurement. Supply Management is becoming increasingly important in today’s complex business
environment. The University of Bath School of Management is recognised as one of the world’s leading centres for the study of Purchasing and Supply. The wider ‘Information, Decisions and Operations’ academic faculty bring a wide range of research and teaching knowledge and expertise to underpin the theories, models and tools that are examined in this module.
Strategic Brand Management – 23-27 April (course summary) – FULLY BOOKED
5 days – £350
Professor Michael Beverland
Successful branding adds customer value and can provide protection from price competition and pressures towards commoditisation. This course differs from the approach taken in many textbooks in that it takes a socio-cultural approach which draws on contemporary cultural studies, anthropology and social theory rather than relying on just the cognitive, information-processing approach.
Topics to be covered comprise the cognitive and emotional foundations of brands; the symbolic meaning of brands; cultural meaning systems; symbolic brand strategy; low-involvement brand strategy, corporate reputation, brand equity.
Business Analytics – 30 April-4 May (course summary) – ONLY 1 PLACE LEFT
5 days – £300
Professor Paul Goodwin, Dr Richard Kamm, Dr Sheik Meeran, Dr Baris Yalabik
This module aims to demonstrate how modern analytics techniques can support and improve business decision making by yielding information and insights and suggesting solutions to multi-faceted problems. The module will provide you with a range of skills, such as the ability to formulate quantitative models of business problems, communicate effectively with specialists and appraise the value of using an analytics model in particular contexts.
Risk Management – 30 April-4 May (course summary)
5 days – £300
Dr Emmanuel Fragniere
This course is about business risk management and how to implement coherent and practical risk management approaches in the company (especially for small and medium companies).
Topics covered include: corporate perception of business risk, understanding business risk trough decision trees, management and risk management, the risk management process, understanding business risks through simulation models, risk control and ownership, operational risk, contingency planning and disaster recovery, strategic risk and sustainable development, he new role of risk managers.
