Bath Business and Society

Research, analysis and comment on the role of business in society from Bath's School of Management

Tagged: careers

Careers in sustainable business - the Two Loops theory

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📥  Business and society, Education, Employers

 

As September approaches, our current Masters students look ahead to starting their careers and a new cohort begin their studies in Sustainability and Management.  Many of them will be considering whether and how they can make an impact on society and industry. In this piece, current MSc students Sanum Jain and Elliot Johnston use the Two Loops theory to consider where their work and fresh ideas can have the most impact and instigate the most change.

 

What is the Two Loops theory? 

The Two Loops theory, developed by the Berkana Institute, is all about change within our social and economic systems. According to the theory, socio-economic activity can be split into two ‘loops’. The first loop is the ‘incumbent loop’ - which represents the status quo, the way things have ‘successfully’ operated for decades. The second is the ‘disruptive loop’ which represents progressive change and alternative ways of doing business or operating in society.

The theory states that as the incumbent loop reaches its peak in output, ‘disruptors’ start considering more efficient and socially progressive ways of operating. Breakaway individuals look to invest in these ideas, taking intellectual and financial capital out of the first loop and starting to build up the second ‘disruptive loop’. The best way to visualise this is as two waves. As the incumbent wave crests and reaches peak economic output, the disruptive wave starts to build in its shadow.

 

 

Change in the energy industry

The concept of waves of progressive change is particularly relevant to sustainable development. Let’s use the energy sector, specifically fossil fuels and inefficient energy grid systems, as our representation for the first loop. We would argue that we currently sit on the downward curve of the first wave. While non-renewable fossil fuels are still our main source of energy, the threat they pose to our planet is increasingly recognised. At the peak of the coal, oil, and gas industries, pioneers began to experiment with alternatives - nuclear, wind, solar - beginning the disruptive second loop.

The viability of these new technologies has increased and before long the renewable energy industry - or the disruptive loop - will usurp the fossil fuel industry in terms of output. This threat to incumbent firms is already being felt. Large oil companies are making huge investments in renewables in a bid to survive society’s shift away from fossil fuels, as exemplified by Total’s acquisition of SunPower. Such acquisitions are an example of corporate movements beyond traditional CSR, which tends to focus on mitigation of the negative impacts ‘business as usual’. These forays into the disruptive renewable energy industry are representative of what incumbent firms need to do to stay relevant.

 

What does this mean for sustainability

The Two Loops theory does not only work on an economic, practical level.  We believe it should be seen as a representation of a prevailing narrative within business and society.

Seen through the lens of the Two Loops theory, incumbent firms own the concept of sustainability, but they approach it from an institutionalised position. Most firms engage in philanthropic activities for the sake of reputation gains and slowly adhere to the pressures of stakeholders to implement responsible business measures.

We could identify the second loop, which intends to represent an alternative, disruptive vision of how the world could be, as a developing system of innovative, mission-driven organisations and social entrepreneurs whose goal is to solve problems, bring change and benefit society.

Unlike the energy sector, the social endeavours of businesses are at an earlier stage of development, but change is coming. We have seen organisations emerge who represent a shift in the status quo.

Divine Chocolate, for example, is proving that employee owned cooperatives can shift a company’s focus towards a more positive impact for its stakeholders. We have also seen the introduction of Community Interest Companies (CICs), businesses with primarily social objectives whose surpluses are reinvested in the business or in the community, rather than distributed to shareholders. CICs help to protect the mission of smaller disruptive organisations and prevent any dilution of the integrity of the second loop.

 

Creating change in the workplace

What might this theory mean for us, as young people preparing to enter the workplace? Understanding and appreciating the potential for industries to work differently is something that will be key in instigating further change. Thinking about what these changes might look like could provide us with a different path as we start to navigate our professional journeys.

In the context of the Two Loops theory, we may have only considered the option of working for firms that make up incumbent loops. It is very easy to assume these firms will continue to operate in the way they always have, and during the early steps of our careers, maintaining the first loop may seem like the sensible option.

But, as the next wave of business professionals, we believe that it is imperative to look ahead at the future of careers, our industries, and society. We will have the opportunity to contribute to strategy, operational, and CSR efforts within the companies we work for. We will have the chance to act as change agents within these firms. This might lead us or those around us to head out and act as pioneers in new firms that start the next disruptive loop, or we may stick around to help the incumbent loop move closer towards the disruptive loop before it fades into insignificance,

We don’t know if the journey towards a truly sustainable world lies in this next disruptive loop, or the one after that. What we believe though, is that if progress is going to be made we should be using our education and newfound skills to take a risk and invest our careers into nurturing an alternative, progressive, disruptive system.

Image by Daniel Parks

 

 

Careers in sustainable business: risk consulting in financial services

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📥  Business and society, Education, Employers

 

In the first in our series on careers in sustainable business, University of Bath alumnus Joe Hill of FTI Consulting speaks with current MSc students Elliot Johnston and Sanum Jain about how he helps firms tackle the ethical challenges of the financial services industry.

Hi Joe, thanks for taking the time to talk to us. Could you tell us a little bit about what you’re doing now?

I’m a consultant in FTI Consulting's Financial Services team. We work with financial institutions of all shapes and sizes, from multinational global investment banks to small wealth management firms in London - there’s a whole spectrum.

We tend to help firms in four areas that are relevant to sustainable practices in financial services. These are: governance, financial crime (prevention rather than participation) regulation, and conduct.

Generally, we help clients to manage their regulatory risk and their reputational risk. Within the perspective of sustainability both of those are crucial, because in financial services it’s all about people’s confidence in the system. People need to have access to financial services, and they need to have confidence in those services. The industry’s lifeblood is people’s trust in these institutions that trade on their behalf.

 

Did your education at the University of Bath play a part in your desire to pursue a career in the sustainability-related parts of financial services performance or was that career goal something you found earlier?

Well, I studied politics and international relations at undergraduate level, and the global governance and accountability module I sat at Bath pointed me towards the space between politics and business as a place I’d like to explore professionally. When FTI came calling after I had graduated, the opportunity offered a perfect marriage of my interests. In that regard, taking part in the global governance and accountability course was important and quite pivotal in leading me toward this profession. It offered something that the rest of my Masters degree didn’t: a focus on the importance of ethical and sustainable corporate performance.

Interestingly though, now I’m in London I’ve found that sustainability is considered an essential part of financial services performance. This is partly due to the proximity of the 2008 crisis as well as the stringent regulation that is now prevalent. While I was at Bath, the reputation of the financial services industry was at its nadir, and this was an issue that was openly discussed on the course. My classmates brought a range of cultural and contextual ideas into the discussion from a sustainability perspective. Such diverse thinking has been crucial in driving sustainability up the financial services agenda, with increasing international collaboration over issues such as money-laundering and tax evasion.

 

You’ve mentioned the damage the financial crisis did to the financial services industry eight years ago. Is the industry still recovering from that damage? And what do you think are the biggest challenges faced by the industry now?

In a post-2008 world, there’s still a big rebuilding job to be done after faith in the industry was shattered. Financial services play an absolutely vital role in everyday lives which means the industry simply can’t afford to keep getting this stuff wrong. Opportunities in the ethical and regulatory space within the industry have opened up since the 2008 crisis and many firms have stepped up to try and rebuild faith in the industry. One of the most immediate challenges in the industry is addressing the disparity between a firm’s espoused culture and the actions of its employees. There is also the wider challenge of ensuring equal access to financial services.

Access to financial services is a sustainability issue that is not easily solved. Everybody should have access to financial services. Sadly, in reality, it can sometimes be difficult for people both in the developing world and even here in the UK to have access.

Ultimately, financial services should be available to everyone, easily accessible and act as a safeguard to ensure that our economic system works effectively. However, lots of different factors continue to play a part in the ability of financial services to achieve these goals. Things like whether people have valid documentation, which isn’t always as straightforward as it sounds, or whether regulations actually discourage banks from taking on certain individuals because they’re deemed to be riskier customers. You can end up in a situation where those on lower incomes are struggling to gain access to proper financial services, yet they are the people who would benefit the most.

 

How does all of this effect what you do at FTI?

While at its heart what FTI's Financial Services team does is management consulting, we know that the issues we’re working on have a wider societal importance. We know that the consequences of the City getting things wrong are pretty severe, which everyone saw play out after 2008, so it is nice to be working on something and knowing that it has a positive impact. The interesting thing about financial services, I guess, is that it had to “switch on” more quickly to the fact that operating in a way that benefits society actually goes hand in hand with being profitable, perhaps more so than in other industries. As we’ve seen with the LIBOR and PPI scandals for example, behaving badly means fines and remedial costs which can have a big impact on bottom line performance.

In terms of the systemic importance of what we do, sustainability and its importance is really integral to everybody who works here. Hopefully that will become more of a factor now because firms are judged so heavily on their sustainability credentials these days. That can only be a good thing.

 

Image by Ken Teegardin