Customer

  • The Customer can have what they can afford

    I recently posed the question, 'Is the Customer always right?' and concluded that the answer was 'No', particularly when specialist expertise was required which the Customer does not have. However, there are situations where this is different.  For example, if...

  • The Customer is King(?)

    In my previous post, I explored who we mean by 'the Customer' and concluded that anyone who wants something from us is our customer. In this post, I ask: 'Is the Customer always right?' The quick answer is 'No'. That...