Digital strategy

  • The pursuit of Appyness

    We love apps. Apps can provide interactivity and features that web pages simply can't. They can tap in to your phone's hardware to use the camera, connect to your address book to help you remember birthdays or send push notifications when important...

  • Rio Olympics and Brazil takeover of Worldwide and its performance

    In May 2016, we launched the very first edition of Worldwide – the South Africa takeover. A few months later, we launched its second edition to focus on the Rio Olympics and Brazil. The goal of this takeover was to...

  • The University of Bath's Digital Design Principles

    Based on our current Digital Delivery Principles, I recently sat down and drafted a set of Design Principles. These were shared at one of our Show and Tells as a presentation, but I thought I'd reproduce it here on our...

  • Day 4 at Harvard: We need to rethink teaching and learning in the digital age

    During the past three years, Harvard has made university-wide effort to combine technology into education. My visit to HarvardX is an incredibly eye-opening experience. Michael Rutter, Director of Communications, and Meghan Morrissey, Senior Project Lead at HarvardX, give me a tour...

  • Day 3 at Harvard: Storytelling in the digital world

    As a subscriber to Harvard Gazette's daily email newsletter, I am constantly impressed by how the stories are told and the stunning photos that are worth 'a thousand words'. The quality of content on the website has been inspirational to...

  • Day 2 at Harvard: How Harvard Business School creates its unique brand experience

    Walking across the Charles River from Cambridge on a sunny autumn day is definitely a treat. At the end of the bridge is Harvard Business School where I'm meeting Brian Kenny, Chief Marketing and Communications Officer at HBS. My meeting...

  • Day 1 at Harvard: It's all about collaboration

    Harvard University has established the best practices for content, multimedia and social. I'm visiting Harvard to learn how the team develops and delivers a comprehensive strategy for digital communications and engagement. I kicked off my one-week long trip to Harvard by having...

  • Our epic 12 months

    Twelve months ago I walked into the University of Bath for the first time as the head of the Digital team. It has been an epic year. Since August 2013, we have set out to manage the University of Bath's digital communications...

  • Is this thing working?

    As part of our recent sprint to update elements of our Research navigation, we scheduled in time to review the analytics after three weeks to give us an early indication of whether our changes had the expected effect. Spoilers, they...

  • Delivering a digital strategy for the University of Bath

    In recent posts, we've alluded to there being a University of Bath digital strategy. It's the product of analysis and interviews conducted over the last 3 months, and we have begun taking that strategy around campus to introduce our colleagues...