Digital Marketing & Communications

We've seen 1s and 0s you wouldn't believe

Topic: Roadmap

Digital Roadmap update for August 2016

📥  Roadmap

Shipped in July

Brazil ‘take over’ of Worldwide

Timed to coincide with Rio 2016, the ‘take over’ of the Worldwide landing page provides a new way to explore our activities in Brazil.

The ‘take over’ includes new content exploring our research impact, the experiences of students from Brazil and the story of our Rio 2016 hopefuls.

We are also carrying out targeted activity on social media to raise the profile of the University to a wider audience based on their interests.

Induction

Working with subject experts from across the University, we've launched three new induction sections providing a destination for new undergraduates, taught postgraduates and research students.

Students will find all the information they need to help them get started at Bath, including advice on how to accept their offer, moving in, as well access to their departmental induction timetable, services and directions to locations on campus.

Induction video shorts

We’ve created some short videos to support induction. We’ll use them to highlight important things students should do before they get here. We’ll post them on the University’s social media channels and translate them into Chinese for use on Sina Weibo.

Future videos include: things you should bring, moving in, document checking and how to get online.

Content Publisher improvements

Publishers can now feature external content items on Department and Collection landing pages, they can also upload more document types to the Content Publisher.

Improvements:

  • A new way for users to browsebath.ac.uk and supporting channels
  • Users can now access and download more filetypes, including iCal.

Download the latest Digital Roadmap

 

Digital Roadmap update for July 2016

📥  Roadmap

Shipped in June

Landing page curation improvements

We’ve made it easier to find information on a landing page and navigate to related content.

Authors can now ‘pin’ shared content items from other departments and groups to landing pages.

You can also feature groups, team, services and locations from the section of the page called ‘About’.

Content Publisher improvements

List pages

We’ve improved lists by changing how content items are sorted and introduced filtering by type to help you narrow your search.

Labels

We've made it easier for users to find information based on subject. Labels allow authors to organise content tailored to a particular audience or subject area.

Person profiles

Based on user research we've improved Person profiles so that they better meet the needs of academics and prospective postgraduate research students.

We've made titles clear and information is now prioritised based on the individual role.

Admissions and Outreach (including Widening Participation)

We've made it easier for prospective students, parents and staff to find information about our Admissions teams and our outreach activities with under-represented groups.

  • Single destination for admissions and outreach information
  • 
Improved contact information for Admissions, including opening hours of the Admissions office
  • Specific content for teachers who work with under-represented groups
  • Improved information for students interested in participating in outreach activities

Awards Ceremonies

We've built and shipped the first iteration of the new Award Ceremonies section, providing a new destination for students, parents, honorary graduates and member of the public.
Visitors can find out about the day, celebrate successes and learn about the achievements of our honorary graduates.

In future iterations we'll work with the Academic Registry to create a single destination for information about how to graduate, selecting the right academic dress and how to book tickets for guests.

Computing Services

We’re improving induction information to make it easier for new students to get help with setting up digital services when they arrive on campus for the first time.

Computing Services is now working to improve information for new staff, complementing information they have already created for new students.

Research Innovation Services (RIS)

We’ve built and shipped the first iteration of staff profiles for members of the RIS leadership team.

RIS is now working to make it easier for researchers to get help developing their research proposals. They are also creating a guide to using Pure.

Download the latest Digital Roadmap

 

Digital Roadmap update for May and June 2016

📥  Communication, Roadmap

Shipped in April

Course search

We’re developing a new publishing application to hold information about our courses. Called ‘Course search’ it will replace the eProspectus.

The goal is to improve prospective students experience of finding courses, learning about them and applying.

We’re also making it easier for Admissions and Outreach, Faculties, and Marketing to create, amend and curate courses.

In the future we’ll be able to use this tool to help create printed materials, reducing duplication of effort and reducing errors between print and digital content.

Shipped in May

Student Services

We’ve launched the new Student Services section. The
section:

  • better represents the department
  • it easier for people ton navigate and find information
  • content has been rewritten to be more useful
  • quicker for visitors to complete tasks

Undergraduate user journey

We’ve created an Undergraduate user journey. The Student Recruitment Editorial Group will use the journey to improve curation of content on the website and applicant communications, including the timings of emails sent through the CRM and social media posts.

By coordinating messages and reducing duplication we will improve our communication with prospective students. As a result they will be better informed and more aware of Bath, courses and important deadlines.

Download the latest Digital Roadmap

 

Digital Roadmap update for April 2016

📥  Communication, Roadmap

Shipped in March

Professional Services beta

We launched the Professional Services beta. So far it includes:

  • Conference and Events
  • Eateries
  • Guest Accommodation
  • Student Accommodation
  • International Relations Office

Performance platform

We built and shipped the first iteration of the performance platform. The goal is to build a dashboard that authors can use to understand how well their content is performing.

User experience improvements

We improved calls to action (CTA) to make it easier for users to complete tasks. Authors can now add:

  • email address
  • web address
  • phone number

Authoring improvements

We made it easier to authors to preview their work and access the published page when editing a content item. Improvements include:

  • Content items in review include a ‘Preview’ link
  • Each content item that's previously been published includes a 'View published page' link

Download the latest Digital Roadmap

 

Digital Roadmap update for March 2015

📥  Roadmap

After a brief hiatus, our Digital Roadmap looks ahead from March 2015.

Progress update from February 2015

  • Carried out user research to improve content item navigation
  • Introduced Collection pages tailored to particular audiences or specific subjects
  • Users can now explore content types using filtered lists
  • Introduced a Facebook page for prospective undergraduate students starting in 2017
  • Made it easier for our users to find and listen to our Public lectures by migrating our podcasts to Soundcloud

Priorities planned for March 2015

  • launch a Professional Services beta, including Accommodation and Hospitality, International Relations and Student Services
  • Investigate the University's activity in South Africa to support a 'takeover' of our new Worldwide Collection page
  • Carry our Staff profile user research
  • Work on the first iteration of our performance platform

Next update

University staff and students can find the detailed version of the Digital Roadmap on the wiki via go.bath.ac.uk/digital-roadmap. We will release the next version of the Roadmap on w/c 11 April 2016.

 

Digital roadmap update for December 2015

📥  Roadmap

Version 16 of our Digital Roadmap looks ahead from December 2015.

Progress made in November 2015

  • New functionality and design features were added to the new CMS and site in preparation for launch
  • New ‘mobile first’ course information and search pages were prototyped and tested with users
  • A prototype of the Worldwide section of bath.ac.uk was deployed to beta.bath.ac.uk/collections/worldwide
  • Discovery research was carried out on requirements for forms on bath.ac.uk
  • Widening Participation, Finance and HR carried out the first steps of transition to new CMS
  • A first iteration of the new UG recruitment marketing plan was produced

Priorities planned for December 2015

  • Decommission old PHP applications
  • Support next group of lead publishers in uploading and creating new content in the CMS
  • Release the first sections of the Beta into the public domain
  • Run discovery research around requirements for a course finder tool
  • Produce the next iteration of the undergraduate content marketing plan
  • Create a register of official social media accounts, their managers and their purpose
  • Use Funnelback usage data to improve site search results in preparation for the launch of the Beta

Next update

University staff and students can find the detailed version of the Digital Roadmap on the wiki via go.bath.ac.uk/digital-roadmap.

The next version of the Digital Roadmap will be Version 17 and is scheduled for release w/c 11 January 2016.

 

Digital roadmap update for November 2015

📥  Roadmap

Version 15 of our Digital Roadmap looks ahead to November and has been approved by the Digital Steering Group.

Progress made in October 2015

  • Our deployment software (Bamboo) was updated to the latest version, and we automated deployment of PHP apps.
  • New functionality and design features were added to the new CMS and site in preparation for launch (see weekly sprint notes for details).
  • The Faculties of Engineering & Design and Humanities & Social Sciences carried out transitions to new CMS.
  • A new ‘mobile first’ course information page was prototyped following the new course content model.
  • The first meeting of the Research Editorial Group was convened.
  • Person Finder was updated to exclude student details in external searches.
  • The 50th Anniversary website was launched with the first set of ‘Our stories’ features.

Priorities planned for November 2015

  • Support next group of lead publishers in uploading and creating new content in the CMS.
  • Release the first sections of the Beta into the public domain.
  • Develop the next templates for the online Prospectus.
  • Produce undergraduate content marketing plan.
  • Produce a working prototype of our Worldwide section.
  • Run a discovery project to understand user needs related to forms on bath.ac.uk
  • Use Funnelback usage data to improve site search results.
  • Upload next wave of content and features on our 50th Anniversary site.

Next update

University staff and students can find the detailed version of the Digital Roadmap on the wiki via go.bath.ac.uk/digital-roadmap.

The next version of the Digital Roadmap will be Version 16 and is scheduled for release w/c 23 November.

 

Digital roadmap update for October 2015

📥  Roadmap

Version 14 of our Digital Roadmap looks ahead to October and has been approved by the Digital Steering Group.

Progress made in September 2015

  • The Beta version of our new CMS and website went live and were opened up for campus users to access.
  • The first departments and sections (IRO, Student Services, Research case studies and Faculty of Science) were transitioned into new CMS.
  • Developed new publishing and design features for the new bath.ac.uk (see fortnightly sprint notes for more details), principally the aggregate content types and their corresponding templates.
  • The Student Recruitment editorial group had its inaugural meeting.
  • Technical delivery of the 50th Anniversary was completed.

Priorities planned for October 2015

  • Support publishers in uploading and creating new content in the CMS.
  • Upgrade deployment tools.
  • Convene the cross-departmental group to provide editorial coordination of research content.
  • Produce Undergraduate content marketing plan.
  • Produce the next iteration of Person Finder in Alpha.
  • Utilise usage data of Funnelback application to improve site search results.
  • Upload content and go live with our 50th Anniversary site.

Next update

University staff and students can find the detailed version of the Digital Roadmap on the wiki via go.bath.ac.uk/digital-roadmap.

The next version of the Digital Roadmap will be Version 15 and is scheduled for release w/c 26 October.

 

Digital roadmap update for September 2015

📥  Roadmap

Version 13 of our Digital Roadmap looks ahead to September and has been approved by the Digital Steering Group.

Progress made in August 2015

  • Developed new publishing and design features for the new bath.ac.uk (see fortnightly sprint notes for more details), principally content types and their corresponding templates.
  • Reviewed content audits conducted by departments and organised the sequence by which departments will transition their content to the new platform.
  • Produced next iteration of research content strategy using feedback from stakeholders.
  • Completed discovery research for proposed Worldwide section.
  • Designed new search results interface using Beta design patterns.

Priorities planned for September 2015

  • Launch Beta CMS and continue development of the new publishing features.
  • Support publishers in uploading and creating new content in the CMS.
  • Upgrade deployment tools.
  • Convene the cross-departmental group to provide editorial coordination of student recruitment content.
  • Create a register of official social media accounts, their managers and their purpose.
  • Go live with our 50th Anniversary site.

Next update

University staff and students can find the detailed version of the Digital Roadmap on the wiki.

The next version of the Digital Roadmap will be Version 14 and is scheduled for release w/c 28 September.

 

Digital roadmap update for August 2015

📥  Roadmap

Version 12 of our Digital roadmap has been approved by the Digital Steering Group, and looks ahead to August and beyond.

Progress made in July 2015

  • Developed new publishing and design features for the new bath.ac.uk (see fortnightly sprint notes for more details), principally content types and their corresponding templates.
  • Reviewed content audits conducted by departments and organised the sequence by which departments will transition to the new platform.
  • Provided training in content production using agile delivery methods.
  • Upgraded GroupManager, the app that simplifies the management and creation of groups.
  • Updated several databases to Oracle 12.
  • Provided separate staging and production environments for go.bath.ac.uk short URL service.

Priorities planned for August 2015

  • Continue development of the new publishing platform ahead of shipping in early September.
  • Support publishers in uploading and creating new content in the Beta publishing app.
  • Continue integration of Eventbrite into event listings to provide booking management and manage the administration of multiple event organisers.
  • Apply our new visual identity and patterns to site search interfaces.
  • Set up a cross-departmental group to provide editorial coordination of student recruitment content.
  • Supporting the development of an application to enable coordination and triage of events across all university departments.

Format improvements

As trailed in the previous roadmap update, we are beginning to roll out some improvements to its format so that it is easier to understand what is planned, for when and in what priority order.

In the August roadmap, we have:

  • Added a contents page,
  • Included an introduction,
  • Improved the layout and readability of tables.

Further improvements will follow and we'd welcome your suggestions.

Next update

University staff and students can find the detailed version of the Digital roadmap on the wiki.

The next version of the Digital roadmap will be Version 13 and is scheduled for release w/c 27 August.