No. I’m not there! Hardly. I’m not even sure where it is. But the Ellen MacArthur Foundation is – launching another report with McKinsey, and a new initiative: Project Mainstream.
I can remember when ESD experts were sniffy about the Foundation. You would find them muttering into their Pinot Grigios that it wasn’t really about sustainability; that it didn’t actually understand ESD; that it wasn’t worth bothering with. Truth is, those who went hoping for a research grant or two got the bum’s rush; one of the Foundation’s many skills is sniffing out rent-seekers.
Well, if you want to see how really badly the Foundation is now doing, have a look at this press conference with Ellen MacArthur, Ian Cheshire (CEO Kingfisher PLC) and Feike Sijbesma (CEO, Royal DSM). It’s here. Ellen’s blog 'Investing in the circular economy' is also now available to read on the World Economic Forum website.