This is the address of one of the entrances to Paddington station in London using What3Words, a geolocation system that is accurate to within 9 square metres, anywhere on earth. Given the precision that's available through W3W, the station entrance has other addresses, such as: sticky.futures.pokers & rent.precautions.supply . There is thus considerable redundancy in the system, given the precision, which is useful in identifying parts of a building – though only at ground level.
All this is the brainchild of Chris Sheldrick, the CEO of W3W, which is based in London. All told, there are about 57 trillion such 3x3 squares on earth, but only 40,000 words are needed to describe them.
Two of the three words that locate the entrance to where I live are punks & political – which seems apt in these post-referendum times, and I may start to use the W3W address as it is so much more precise than a postcode which has to cover a whole street. The system is already is use across the world and it is particularly useful in shanty towns and rural communities where there are no conventional addresses. A British courier firm says using the system has already reduced missed deliveries by 83%. As the Economist noted: watch this space.
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