Gamification, a barcamp on the use of game play mechanics for non-game apps

Posted in: HealthResSW

Thursday 19th May 2011

West Park, 319 Perth Road, Dundee, DD2 1NN

The growing buzz around gamification -  using game-like mechanics for non-game applications – is catching the interest of investors, starts-ups, corporates and analysts. Last month uber-analysts Gartner said that by 2015, more than 50% of companies that manage innovation will ‘gamify’ that process.

Gartner cites the UK’s Department for Work and Pensions’ innovation game, ‘Idea Street’ which was used to generate ideas from its 120,000 staff and featured game mechanics, including points, leader boards and a buzz index. Other gamification advocates include U.S. military with its ‘America’s Army’ recruiting video game and the World Bank which sponsored ‘Evoke’, a game which crowdsources ideas from players globally to solve social challenges.

This openMIC barcamp will look at what mobile can do for gamification.

Confirmed speakers:

Greg Merten - Head of Developer Relationship (Nokia)

Kate Ho - Managing Diector (Interface3)

Bill Ray - The Register

Simone O'Callaghan - University of Dundee

Katja Haferburg - Centre for Digital Entertainment (University of Bath)

Camp Chief: Chris Book - @bookmeister

To register go to

Posted in: HealthResSW