Opinion

Personal views from University of Bath researchers on the news of the day

Posts By: James Davenport

How EU data protection law could interfere with targeted ads

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📥  Heath Science & Technology, Public Policy, The Conversation

Professor James Davenport is from our Department of Computer Science. This piece was originally written for The Conversation UK.

The successor to the 20-year-old European data protection directive has inched closer to becoming law, having been approved by the Council of Ministers, which represents each of the 28 EU member states. This has led to howls of anguish from some parts of the computing industry, not just the usual suspects based in the US such as IBM and Amazon, but also European firms such as German software company SAP.

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