Opinion

Personal views from University of Bath researchers on the news of the day

Tagged: cameron

By riding the tiger of populism, the Conservatives may have destroyed the UK

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📥  EU Referendum, Public Policy

It’s a familiar cliché that the Conservative Party is the most successful political party in the democratic world. Once called the natural party of government, it has been in power for most of the last 150 years and, for good or ill, has shaped modern Britain. The UK is a conservative country in all senses of the word.

But the past four decades have demonstrated that the modern Conservative Party can no longer be trusted in its role as the guardian of British institutions.

The revolutionary free-market zealotry of the Thatcherites and their successors not only put the social fabric of Britain under severe strain, but also undermined the credibility of the UK’s constitutional arrangements. Of the three pillars of High Toryism; church, state and monarchy, Britons only seem to still like the latter.

The decline in Tory respect for British institutions has also been on full display, not least in David Cameron’s willingness to risk the union’s survival twice – first in the Scottish Independence referendum, and then, probably fatally, in the EU membership referendum.

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Election result highlights enduring brand truths

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📥  Election 2015

It’s been a busy 24 hours for the political parties as the Great British public took to the polling stations to decide who will run the country for the next five years.

With David Cameron’s Conservatives winning the 2015 General Election with a majority and Mr Cameron subsequently retaining his position as Prime Minister for another term, Ed Miliband, Nick Clegg and Nigel Farage have resigned as leaders of the Labour Party, Liberal Democrats and UK Independence party, respectively.

Professor Michael Beverland from the Centre for Research in Advertising and Consumption in the University’s School of Management examines where the different political parties got their branding right, and perhaps more significantly, got it wrong.

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Who do you trust?

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📥  Election 2015

Tonight's BBC Question Time Election Leaders Special marks the last of the televised set-pieces, with David Cameron, Ed Miliband and Nick Clegg vying to win trust with voters just seven days before the country goes to the polls.

Professor Veronica Hope Hailey, Dean of our School of Management, has authored three reports on trustworthy leadership and takes us through an assessment of trustworthiness for Cameron, Miliband and Clegg.

cameron-clegg

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How to win the TV leaders' debate

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📥  Election 2015

After last week's Channel 4 Battle for Number 10, in which David Cameron and Ed Miliband were grilled on their plans and policies by Jeremy Paxman and Kay Burley, round two of the General Election TV debates sees the leaders of all 7 major political parties go head-to-head in the ITV Leaders' Debate. ITV News presenter Julie Etchingham will moderate the debate.

In this latest election blog, marketing expert from our School of Management Professor Michael Beverland, looks at the challenges each leader faces as they try to convince the public to vote for their party next month.

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Battle for Number 10: Who Won?

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📥  Election 2015

Following last night's TV election special Professor Michael Beverland from our School of Management reflects on who won and how well both leaders performed in presenting their party's 'brand' to voters.

Highlights from last night's debate

In the aftermath of last night’s election special featuring David Cameron and Ed Miliband most of the newspapers have focused on who won. Based on my piece yesterday, from a branding point of view, both leaders acquitted themselves well.

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Battle for Number 10: Tactics

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📥  Election 2015

Tonight sees the first of the televised General Election specials,  The Battle for Number 10 (Channel 4/Sky News, 9pm), with David Cameron and Ed Miliband facing an 18-minute interview with Jeremy Paxman and a Q&A with the audience, moderated by Sky's Kay Burley. Professor Michael Beverland, Director of our Centre for Research in Advertising and Consumption, gives his analysis of what we can expect.

What's the best approach for tonight's contenders? [Source: UK Ministry of Defence https://flic.kr/p/eZuFHZ]

What's the best approach for tonight's contenders? [Source: UK Ministry of Defence https://flic.kr/p/eZuFHZ]

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