Research marketing

For every action there is an equal and opposite reaction plus a social media overreaction.

Bring on the 3MT final contestants

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📥  Event

Seven of our PhD candidates have battled through the on campus heats, but only one can be crowned champion of this year's Three Minute Thesis. Who will it be?

It's now just one day to go until the 3MT live final, taking place this year at The Bath Brew House in the City Centre on Wednesday 23 March from 6PM.

Our finalists are competing for a place in the national 3MT competition, as well as a £150 Amazon voucher.

Please join us to support our active and engaged PhD community for what promises to be an evening of fascinating research and thought-provoking discussion. To reserve your free ticket click here.

Our finalists

Representing the Faculty of Science, we'll hear from:

  • Matthew Camilleri (watch Matthew's presentation from the 3MT heats talking about 'Photo-flow-organo-catalysis for sustainability redox chemistry')
  • James Corbett (here's Jame's presentation from the 3MT heats on 'Differentiation of Bipotent and Pluripotent Cells to a Mature Biliary Phenotype')

 

Representing the Faculty of Engineering and Design we'll hear from:

  • Jemma Rowlandson (watch Jemma's 3MT heats entry on 'Sustainable Activated Carbons from Renewable Feedstocks for Water Treatment Applications')
  • Jonathan Wagner (here's Jonathan's talk from the 3MT heats on 'Novel materials for catalytic conversion of bio-oils')

 

Flying the Humanities and Social Sciences flag we have:

  • Gustav Bösehans (this is Gus from the 3MT heats talking about 'Encouraging healthy and sustainable travel in a university setting and beyond')
  • Natalie Booth (here's Natalie's presentation on 'Prison and the family; an exploration of maternal imprisonment from a family-centred perspective')

 

And last but not least, representing the School of Management you'll hear from:

  • David Cross (here's David's talk from the 3MT heats on 'The Experience and Enactment of Employee Commitment in a Liminal Environment: The Case of Independent Contractors')

 

We hope you can join us in a month!

Hello to our new Research Marketing Manager

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📥  Research news

The beginning of February saw us bid farewell and good luck to Katrina who excitedly headed off to have a baby. We’re delighted to report that Baby Kelly has since arrived and both mum and baby are doing well.

Stepping into Katrina’s well-worn Research Marketing shoes is our very own Andy Dunne. Up until now Andy has been covering media and PR in the press office for the Faculty of Humanities & Social Sciences and our Institute for Policy Research.

At the start of week three in post I asked him some questions for the blog.

So Andy, how have the first ten days been?

Busy! And productive. I’ve tried to use the first two weeks to meet and introduce myself to a whole host of people across the University, including those I wasn’t as familiar with in my previous role. So it’s involved meetings with colleagues in Research & Innovation Services, the Library, the Department of Development & Alumni, Bath IMI, the IPR, all our Faculty Marketing Teams and Matchtight (who organise pr for the STV and all Team Bath-related activities), in addition to trying to get up to speed on a host of pressing research marketing tasks.

For the time being I’m also still picking up some of the media and PR activities related to my previous role. The press team has had an excellent few weeks of placing stories about our research into breakfast, tobacco legislation, drones and our bio-tech spin out Atlas Genetics into the headlines for national and international media.

What are you most looking forward to in the role?

Firstly, I’m really looking forward to meeting and working with colleagues from right across the University in order to put the research we do at the forefront of many of our activities and our thinking. A key area however is about thinking more about the specific audiences we want to target with our research, whether that be industry, policy or civil society. So, I’m looking forward to thinking more strategically about how, why and when we publicise our work in order to bring about impact through research marketing.

What made you decide to go for it in the first place?

I’ve hugely enjoyed covering media and PR for the Faculty of Humanities & Social Sciences and Institute for Policy Research for the past two and a bit years. It’s been great to see University academics leading the news on stories I’ve worked on. Whilst I’ll still be involved in press-related activity, I’m looking forward to the new challenge and thinking of different ways and means to get messages about research out in the public domain.

Looking to shake things up a bit over the next year?

There are already lots of excellent initiatives afoot in terms of research marketing over the next year, not least our 3MT Final next month (do come along), and of course it’s a very big year for the University as we celebrate our 50th Anniversary. My job will be ensuring our research stays at the forefront of those conversations as well as finding new and exciting ways to profile our projects.

What's next in the pipeline?

For the immediate future, various work in relation to the Milner Centre for Evolution, our 50th Anniversary and looking ahead to the next REF with research marketing plans around our potential case studies. A main element to my role will be coordinating our research marketing efforts around these potential case studies and I’ll be working with Faculty web teams, our Digital team, and press colleagues to ensure our work is profiled in the best ways possible.

In amongst all that, you will no doubt have spotted David Cameron’s announcement at the weekend on a date for a referendum for Britain’s membership of the EU. As politicians on both sides of the debate do battle on our TV screens, we’ll be working to line up Bath academics to provide comment and analysis as things develop. We’ve already started, in fact!

Oh, and life wasn’t already quite busy, I've embarked on our MOOC – ‘From State Control to Remote Control: Warfare in the 21st Century’ – in order to write about the learning experience for University Business. It’s not too late to sign up to the free course if you care to join me.

Now for the more important question...tea / coffee?

I thought you’d never ask, Maree. Yes please. Yorkshire Tea, splash of milk. No sugar.

New Research Marketing Manager, Andy Dunne, with the Webb Ellis RWC trophy on campus last year. Aligning our research with high profile on campus events, such as this, has helped to elevate the profile of our expertise and research strengths.

New Research Marketing Manager, Andy Dunne, with the Webb Ellis RWC trophy on campus last year. Aligning our research with high profile on campus events, such as this, has helped to elevate the profile of our expertise and research strengths.

 

Rocketing into 2016

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📥  Event, Research news

This year, we rocketed into 2016 with our second Research Rocket event.

Taking place in the East Building lecture theatre (on campus), the audience were treated to an evening with our researchers from the Faculties of Science, Engineering & Design, Humanities & Social Sciences and the School of Management.

Through a course of quick fire presentations, they were challenged to sum up in five minutes or less their research and the impact it has in the real-world.

Pro-Vice-Chancellor (Research), Jonathan Knight said “The Research Rocket made it absolutely clear why the research being done at Bath is important. The series of excellent talks, slickly presented in a rapid-fire format, made for an entertaining and informative trip across some of the research strengths of the University.”

From space weather to biological weapons, fibre optics explained with bubbles, to optimising the national blood supply chain, our researchers are truly conducting fascinating and world-changing research.

“It was a fantastic forum for sharing good practice and contained outstanding examples of the long-term nature of research impact. Above all, it was inspirational, and a great reminder of why we all love doing research.”

The event was aimed at anyone with an interest in discovery and innovation.

 

Great first heat for Bath 3MT students!

📥  Event

On Thursday we saw 18 Bath PhD students present their thesis in just three minutes during the first heat of the Bath Three Minute Thesis competition.

All three faculties and the School of Management entered the competition, and the level of the talks was fantastic.

Two candidates from each of the faculties and one from the School of Management will now be taken forward to the Bath final, to be held on 23 March 2016 at Bath Brewhouse, from 6pm.

The finalists will also be given the opportunity to do presentation training, and to write a piece for The Conversation about their research.

Congratulations to all those who spoke and good luck to our finalists!

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Over 30 PhD students set to compete!

📥  Event

We've just closed the entries for Bath's Three Minute Thesis competition, with over 30 of our PhD students set to take part in faculty level heats next Thursday.

The students entered are from all four faculties/school, and ahve a wide range of research interests.

Please do come along and support them - the day is open for all and will also be a great insight to PhD life for any of our undergraduates currently considering research study.

The following sessions will take place at the Graduate Centre, on level 2 of 4 West, directly opposite the entrance to the 4 West cafe. You may attend either one, or both:

10am - 12:45pm: Faculty of Science and Faculty of Engineering & Design

2pm - 4:00pm: School of Management and Faculty of Humanities & Social Sciences

We hope to see you there! Homepage image

 

Happy new year!

📥  Research news

Hello all! A very happy new year from the Research Marketing Team - we hope you had a lovely Christmas break.

We're gearing up to a busy few weeks, with a number of great projects on the go. To start with we're carrying out our biannual review of research marketing activity for University Research Committee, looking at central activities and those being carried out by teams across the university.

Then on the 28th January we have the faculty level heats of Three Minute Thesis - a PhD level competition which asks entrants to present their thesis in just three minutes to a non-specialist audience.

RR internal homepageOn the 3 February the University's second Research Rocket event is due to take place, and we're just finalising speakers and getting everything ready for that. We're having fewer speakers this time, with a little for time allowed for each, and are focusing on projects that are likely to be taken forward as REF case studies in 2020.

Finally (although there is plenty more going on...!) talking about REF2020, we're really busy in the final stages of sorting through spreadsheets of projects that have been put together by Associate Deans for Research. We're working with the impact team in RIS and a number of other support services to assess where our work could benefit projects on the spreadsheets, and how we can help them achieve more impact. We'll be working on these projects really closely over the next four or so years, so this is the start of a fairly long-term piece of work and one we're pretty excited about.

So - there will be a lot more coming from us soon, but happy New Year to you all and we wish you an exciting and productive 2016!

 

Physics on the BBC

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📥  Event

It’s the International Year of Light, and what better way to commemorate it than by recreating the experiment which led William Herschel to infrared radiation. Our very own Jim Stone, from the Department of Physics was asked to reconstruct Herschel’s experiment for a three part BBC 4 series entitled “Colour: The spectrum of science” airing on November 18th. Check out his diary of the day here: colour: the spectrum of science

“The experiment would take place in the Herschel museum, or more specifically, in the kitchen. I’m not sure what I really expected from the crew as we met bleary eyed that morning (we started at 6am) to set up. With hindsight, obviously a cameraman and sound recordist who make their livings out of optics and acoustics are going to be curious and quite capable when it comes to physics. Especially on a science documentary.

"Herschel had made his infrared discovery when he noticed the coloured optical filters he was using to observe sunlight seemed to also pass different amounts of heat. He wondered if different colours had different temperatures so using a prism to disperse sunlight, he laid out several thermometers in the spectrum and a control one just outside the red edge. It was the unexpected result of the control thermometer showing the largest change that lead Herschel to conclude that there was light beyond the red edge of the spectrum which we could not see.

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"Back in 2015, and under very creative direction, the kitchen was set up as it would have been when in the late eighteenth century. Windows were blocked out and beeswax candles were lit, then, on the table in the centre, the brilliant beam of white light emerging from the supercontinuum (we modernised the sunlight source somewhat) and striking a prism sending a bright spectrum across the table to a series of neatly laid out thermometers looked fantastic. With everything now ready the sound recordist muttered the words everyone was longing to hear, “fancy a bacon sandwich?”

"After breakfast our presenter arrived. I rather naively thought someone would have scripted everything, but no, “I’m going to need a few minutes to work out what to say” says UCL physicist Helen Czersky, and then straight into filming.

"I have no idea how long we spent there, I think I left my perception of time fast asleep in bed that morning. Different shots, different angles, different lines all looking and sounding great. As we were getting the last few gratuitously arty shots we were given the nod to pack up in time for the museum opening. Soon all the equipment was cleared and eighteenth century kitchenware again occupied the space.

"Emerging from our supercontinuum/candle light illuminated Georgian time warp into the midday sun felt dreamlike, but I also felt very satisfied. If the series is half as good as it seemed it would be to me that day then it will be well worth watching."

Let us know in the comments below if you watch Jim, and make sure you check out the rest of the series too - starting on 4 November.

 

Getting out and about

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📥  Event

Our Department of Physics have been busy creating spectroscopes on the streets of Bath as part of the International Year of Light.

The team set up a marquee in the popular shopping area of South Gate over the weekend and taught passers by about optical fibres and how to make their own spectroscopes.

SouthGate day2 edited

A busy day from 8am-6:30pm, the day had some great feedback with school teachers wanting to copy the demonstration for their school activities and one 11 year old girl was so enthusiastic that she got her brother over to do the whole show for him herself.

Plans now turn to the rest of the year so keep your eyes peeled for Physics popping up on the Parade!

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We've moved house!

📥  Uncategorized

The research marketing team has moved house this week - we're no longer in the East Building!

You can now find us on Level 4 of Wessex House, where we're sharing an office with our colleagues from the Press team, Student recruitment team, Public Engagement unit and the Internal communications team. Next door to u s is the Digital Team, so we're now all really close.

Pop up and say hello when you have a minute and we'll show you around!

- Maree and Katrina