Research marketing

For every action there is an equal and opposite reaction plus a social media overreaction.

Research Rocket goes on tour!

📥  Event

The Research Rocket has landed in the Lime Tree and has been orbiting over the past month, bringing our amazing research right to the heart of the student body.

Kicked off with a session by the CREATE Lab, students and staff were treated to a brilliant variety of demonstrations. They saw how Nao (the group's robot-human interaction research associate) learned to blink with the help of Google Glass, how a simple off-the-shelf coding kit could create a challenging psychological game and took a quiz on decision-making.

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One year in the research marketing team

📥  Research news

In April we marked a year since the University developed a dedicated research marketing team, so we did a review of our activity and want to share some of the highlights with you here.

We have a great portfolio of research to work with, further proven by our fantastic REF score in December. We've also had a huge amount of support from our academic colleagues for which we're extremely grateful.

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Our research - all over campus

📥  Research news

If you've walked through campus in the last week you will have spotted a few changes. The first of our new research adverts have gone up on the library, on 8 West and around the 4 West cafe area.

This is all part of a programme of activity currently underway to promote the University’s research to visitors, staff and students via an ‘advertising’ campaign on campus. This activity has been implemented in discussion with the Pro-Vice-Chancellor for Research and has had input from all of the Associate Deans for Research and Deans.

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Planning for the 50th

📥  50th anniversary

The University is fast approaching its 50th anniversary, and as such a large number of events and a fundraising campaign are being planned.

Our team has been working with the University's Department for Development and Alumni Relations over the last few weeks to help build up a portfolio of marketing materials to support the team in its fundraising activities during the 50th year.

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Seriously, work should really not be this fun...

📥  Event

We've been working with some great research-related gadgets over the past few weeks and what better way to share them than setting up some stands after Let's Talk this week. Staff were delighted with a 'cuddly blinking robot', astounded with rainbows and intrigued by their 'superidentity'. Sounds light-hearted but there is some extraordinary research going on here.

In keeping with the International Year of Light, our Department of Physics demonstrated the spectroscope and how a simple ‘make your own’ version will allow you to see separate light wavelengths resulting in a beautiful rainbow, as well as their always fascinating optical fibre research.

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New flyer to explain REF results

📥  Materials

The research marketing team has created a flyer that can be used by Bath staff to explain the University's REF results in a straight-forward way to collaborators, partners and funders.

The University has widely publicised its excellent REF2014 outcomes, and continues to do so. Please do continue to use every opportunity to share our success with those you work with outside the University. Our REF results are an excellent independent acknowledgement of the high quality research we carry out here at Bath, across every discipline.

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Learning about our work in Korea

📥  Uncategorized

Today I was invited to join our International office in welcoming Ambassador Lim from Korea to visit us Bath.

As part of the visit, all of our academics currently doing work in Korea or collaborating with Korean researchers spoke about their experiences. This was a great opportunity for our team to learn about new projects and research collaborations that we might be able to use to promote the University in the future.

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Give me a printer and I'll make you a research brochure

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📥  Uncategorized

As some of you may know, I recently got back from a trip to the printers in Cornwall where the 2016 prospectus was on press.

Although that was to do with the Student Recruitment side of my job, I was so excited by all the machinery that Katrina is giving me another printing project - although I don't think this one will come with a trip but a girl can hope!

So watch this space for celebratory research brochures, but in the meantime, here are some images from my trip to whet your appetite!

 

Photography by Richard Box

Photography by Richard Box

Inside the warehouse

Inside the warehouse

Management system for colouration

Management system for colouration

The plate in the press on which the pages design are lasered onto - each plate can take 4 pages in total

The plate in the press on which the page designs are lasered onto - each plate can take four pages in total

Just some of the freshly printed pages

Just some of the freshly printed pages

 

 

Light it up like dynamite…or an optical fibre!

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📥  Uncategorized

Our Department of Physics is doing incredible research into light and optical fibres and what better time to celebrate them than 2015, which for anyone who doesn't know (shame on you!) is the UN International Year of Light.

Lead by representatives from the Centre for Photonics and Photonic Materials and in close connection with the Institute of Physics, the Department will be bringing you laser controlling robots, impossible colouration through prisms and ‘Jelly Optics’ (optic experiments with easily accessible objects) - as well as more serious topics of course.

fibre

 

I'm lucky enough to be working with them throughout the year to bring you a number of fantastic events which celebrate all the incredible ways which light science affects our lives.

If you want the official wording, then this year is all about “light science and its applications, and the importance of raising global awareness about how light-based technologies promote sustainable development and provide solutions to global challenges in energy, education, agriculture and health” (IYL 2015).

So watch this space for some seriously cool things to do with light, including how it can be used in all sorts of weird and wonderful applications, from dentistry to machinery!