Research marketing

For every action there is an equal and opposite reaction plus a social media overreaction.

Hello from the Research Marketing team

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Hi there, and welcome to the research marketing blog.

The Research Marketing Team is made up of me, Katrina Kelly, and my colleague Maree Perkins (part-time... Maree also works on student recruitment marketing for half of her week).

Our team promotes the University’s research internationally, nationally and within the University, and we aim to support researchers throughout the research lifecycle to develop and deliver marketing plans to promote their work.

We need to promote our research both to help the University raise its profile internationally, and to help secure research funding. Also, a lot of our research is support by public funding from Government, so we have an obligation to make the public aware of the results.

On this blog we'll talk about some of the projects we get involved in, and also about things we learn along the way. We'll share updates on some of the research that excites us, and we'll also feature some guest blogs from time to time that we think you might enjoy.

That's it for now - but we hope you'll come back and read more soon!