Let's talk about water

Whetting appetites for Bath's water research

Tagged: University of Bath

Understanding the impact of social norms on private behaviours: Examining on-campus shower use

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📥  WIRC @ Bath

This February see the next talk in the monthly 'Water Colloquium' series organised by WIRC @ Bath exploring the breadth of water research being undertaken at the University of Bath.

Title: Understanding the impact of social norms on private behaviours: Examining on-campus shower use

Speaker: Elaine Gallagher

When: Tuesday 9th February 2016 at 5.15pm

Where: Room 3.15, Chancellors' Building, University of Bath (Location and maps)

Abstract: In line with the targets of the 2008 Climate Change Act, the University of Bath is committed to greatly reducing the carbon footprint of the University to sustainable levels. The overuse of water is one carbon intensive activity which must be addressed due to the excessive amounts which are consumed on campus on a daily basis. This research focused on shower related water use as this is a behaviour which can vary dramatically from person to person. Having first collected data to establish the length of time spent in the shower, a social norms intervention was then applied, as social norms interventions have been shown to be a robust behaviour change mechanism. This involved providing students with information about how their shower time compared with the average time of the other participants, with an expectation that students would alter their shower duration in line with the average, or social norm. As social norms are generally effective for public behaviours, it is uncertain as to their effectiveness in changing private behaviours such as showering. This exploratory study aimed to uncover the utility of a social norms intervention in altering students showering times.

Contact: Please email Sarah Eliot if you need any further information.


WISE CDT overview in Water Active

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📥  Water Active, WISE CDT

Dr Tom Arnot, a Co-Director, provides an overview of the EPSRC Centre for Doctoral Training (CDT) in Water Informatics: Science and Engineering (WISE) in the latest issue of Water Active. The Centre is a newly funded and innovative research venture between the GW4 alliance universities: University of Bath, University of Bristol, Cardiff University and the University of Exeter. It has been created to meet the growing need for engineers and scientists capable of working at the interface of traditionally separate informatics, science and engineering disciplines, in order to manage the water cycle effectively and sustainably.

Water Active is the UK's leading water industry monthly magazine and has the highest number of readers in the water industry. This article continues the monthly series of features by researchers in the Water Innovation and Research Centre at the University of Bath (WIRC @ Bath).

Read the full article written by Dr Tom Arnot on page 14 in the June issue.