UPDATE: The surfing page was deleted on 30/10/2009

There are a vast number of pages on our website, but we are starting to get a handle on pages that have been abandoned or are no longer necessary. The surfing page is a good example of this. It was created a long time ago when people didn’t have much experience of the web, obviously a lot has changed since then.  We ran a test to see what the page was being used for and the resulting ‘heatmap’ shows you which parts of the page are clicked on most frequently.

Heatmap

As you can see the two most active spots are links to Google and Yahoo plus a small amount of activity for Google Scholar.  The rest of the page receives almost no clicks.  This data from our test shows that the link to Google receives over 85% of all clicks on this page:

Crazy Egg Surfing clicks

We will be using this kind of information to help us decide how to develop and maintain the website.  In this case it’s clear that the page can be removed although in this case we will update the page for a short time before it’s deleted for good.

Comments

  • Angus Buchanan

    You have made it too complicated to access Google. I have been trying to reach the Society for the History of Technology (usually available under ‘SHOT’) but all I am now receiving is a load of trivia relating to this university.

  • Hi Angus,

    You might be using the University Google search which appears in the top right corner of most pages. This will only search the University website. The search box you need can be found at the very top of the browser window.

  • Sue Revell

    Please can you tell me how t oaccess the UK academic map as I can not find the link anymore? THanks

  • Hi Sue,

    If you Google for “uk academic map” it’s the first search result. If you access this page frequently bookmarking it would provide you with quick access.

  • [...] by University of Bath’s post about how they deleted the internet, last week we installed some heatmap software to plot where on a page users click.  We’ve [...]

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