{"id":1879,"date":"2026-06-11T08:44:07","date_gmt":"2026-06-11T07:44:07","guid":{"rendered":"https:\/\/blogs.bath.ac.uk\/academic-and-employability-skills\/?p=1879"},"modified":"2026-06-11T08:44:07","modified_gmt":"2026-06-11T07:44:07","slug":"the-type-of-creativity-employers-want-from-university-graduates","status":"publish","type":"post","link":"https:\/\/blogs.bath.ac.uk\/academic-and-employability-skills\/2026\/06\/11\/the-type-of-creativity-employers-want-from-university-graduates\/","title":{"rendered":"The type of creativity employers want from university graduates"},"content":{"rendered":"<p style=\"text-align: left\">As a student, I used to think creativity was unique to individuals such as students designing beautiful posters for society events, friends making cinematic vlogs, or people who could\u00a0come up with\u00a0brilliant campaign ideas in minutes. As a Management student, I was always fascinated by creative branding campaigns, catchy slogans, and innovative business ideas.\u00a0Because of that, I associated creativity mostly with artistic work and\u00a0big ideas, but\u00a0not necessarily with the things I was doing myself.<\/p>\n<h3 style=\"text-align: left\">The small moments where creativity appeared<\/h3>\n<p style=\"text-align: left\">Over time, I started reflecting more after each project, internship, or work experience. I found myself asking questions like:<\/p>\n<ul style=\"text-align: left\">\n<li>what did I improve?<\/li>\n<li>did I introduce a new idea?<\/li>\n<li>what contribution actually made a difference?<\/li>\n<\/ul>\n<p style=\"text-align: left\">That was when I realised I had been creative all along, just in forms I never recognised before.<\/p>\n<p style=\"text-align: left\">As an Employee Engagement intern, I once redesigned the format of employee birthday cards to make them feel more personal and emotional. It was a small change, but it improved how the message was received internally.<\/p>\n<p style=\"text-align: left\">During another internship at a Creative Production House, I noticed that our\u00a0 social media production process was taking too long and often going in circles. I sat down to analyse the workflow, regroup tasks, and change the order of execution to save time and reduce confusion.<\/p>\n<p style=\"text-align: left\">I also remember a group project at university where our team kept approaching a problem in the same way without making much progress. Instead of continuing down the same path, we experimented with a completely different approach. It wasn't guaranteed to work, but it helped us move forward and ultimately improve our final outcome.<\/p>\n<h3 style=\"text-align: left\">Rethinking what creativity means<\/h3>\n<p style=\"text-align: left\"><span data-contrast=\"auto\">Looking back, none of these moments looked \u201ccreative\u201d in the traditional sense. There was no painting, filmmaking, or graphic design involved.\u00a0The common theme was that\u00a0they all required observation, experimentation, problem-solving, and the willingness to try something different.\u00a0This reflection helped me\u00a0change\u00a0the way I understand creativity now.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p style=\"text-align: left\"><span data-contrast=\"auto\">I no longer see creativity as artistic talent. I see it more as the ability to notice things, connect ideas, or improve situations. Interestingly, this is also how many organisations have been shaping the creativity capability at the workplace. <\/span><a href=\"https:\/\/www.deloitte.com\/us\/en\/insights\/topics\/talent\/human-capital-trends\/2024\/organizations-must-focus-on-human-creativity-in-the-age-of-ai.html\"><span data-contrast=\"none\">Deloitte\u2019s 2024 Human Capital Trends report<\/span><\/a><span data-contrast=\"auto\">\u00a0highlights\u00a0<\/span><span data-contrast=\"auto\">that\u00a0<\/span><span data-contrast=\"auto\">creativity, curiosity, and the ability to explore new questions are rising important human capabilities in a rapidly changing world.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p style=\"text-align: left\"><span data-contrast=\"auto\">University life actually gives us many opportunities to practise these skills. It might be finding a new way to divide responsibilities in a group project, convincing friends to try a new society or event, adapting when two commitments clash in your schedule, or finding a better way to revise for an exam. These moments may not feel particularly \"creative\", but they all involve generating ideas, adapting to situations, and trying different approaches<\/span><span data-contrast=\"auto\">.<\/span><span data-contrast=\"auto\">\u00a0Watch the\u00a0<\/span><a href=\"https:\/\/unihub.bath.ac.uk\/students\/infopages\/detail\/778\"><span data-contrast=\"none\">creativity starts with questions video<\/span><\/a><span data-contrast=\"auto\"> to understand how to start being creative.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<h3 style=\"text-align: left\">How I stay creative<\/h3>\n<p style=\"text-align: left\">Some habits that help me stay creative are surprisingly simple.<\/p>\n<p style=\"text-align: left\">First, I try to stay curious and ask <em>\u201cwhy?\u201d<\/em> and<em> \u201chow?\u201d<\/em> about things around me. Sometimes I walk around the city and observe how places operate. Why does one caf\u00e9 always seem full while another stays empty? What kind of business would be good to be here? Even random questions like <em>\u201cHow does an ATM actually work?\u201d<\/em> can lead to interesting ways of thinking. Once I start exploring questions like this, I often find myself thinking beyond the original topic, like how services are designed, how people interact with technology, and why certain systems are built the way they are. It is less about finding the answer and more about training myself to look beneath the surface and make connections between ideas. <span class=\"TextRun SCXW118138611 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW118138611 BCX0\">You can watch the\u00a0<\/span><\/span><a class=\"Hyperlink SCXW118138611 BCX0\" href=\"https:\/\/unihub.bath.ac.uk\/students\/infopages\/detail\/779\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW118138611 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW118138611 BCX0\" data-ccp-charstyle=\"Hyperlink\">simple ways of being more creative video<\/span><\/span><\/a><span class=\"TextRun SCXW118138611 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW118138611 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SCXW118138611 BCX0\">to get tips and learn techniques you can practice.\u00a0<\/span><\/span><span class=\"EOP SCXW118138611 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p style=\"text-align: left\">Second, I keep track of my progress via reflection. After a project, a workshop, a course, a job, I jot down what I found memorable, what I learnt, what I improved, and what I contributed. Many of these reflections become evidence of creativity: moments where I solved a problem, improved a process, adapted to a challenge, or introduced a new idea. These examples are often much stronger than simply describing myself as <em>\"creative\"<\/em> on a CV because they show creativity in action. <span class=\"TextRun SCXW57246083 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW57246083 BCX0\">You can watch th<\/span><span class=\"NormalTextRun SCXW57246083 BCX0\">e\u00a0<\/span><\/span><a class=\"Hyperlink SCXW57246083 BCX0\" href=\"https:\/\/unihub.bath.ac.uk\/students\/infopages\/detail\/780\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW57246083 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW57246083 BCX0\" data-ccp-charstyle=\"Hyperlink\">how to\u00a0<\/span><span class=\"NormalTextRun SCXW57246083 BCX0\" data-ccp-charstyle=\"Hyperlink\">evidence<\/span><span class=\"NormalTextRun SCXW57246083 BCX0\" data-ccp-charstyle=\"Hyperlink\">\u00a0creativity on your CV video<\/span><\/span><\/a><span class=\"TextRun SCXW57246083 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW57246083 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SCXW57246083 BCX0\">to find out how you can do that.<\/span><\/span><\/p>\n<p style=\"text-align: left\"><span class=\"TextRun SCXW225444249 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW225444249 BCX0\">With the launch o<\/span><span class=\"NormalTextRun SCXW225444249 BCX0\">f\u00a0<\/span><\/span><a class=\"Hyperlink SCXW225444249 BCX0\" href=\"https:\/\/unihub.bath.ac.uk\/s\/myemployability\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW225444249 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW225444249 BCX0\" data-ccp-charstyle=\"Hyperlink\">My Employability Profile<\/span><\/span><\/a><span class=\"TextRun SCXW225444249 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW225444249 BCX0\">, I can keep all of my reflections in one place, tagged with Creativity<\/span><span class=\"NormalTextRun SCXW225444249 BCX0\">\u00a0as well as<\/span><span class=\"NormalTextRun SCXW225444249 BCX0\"> other capabilities<\/span><span class=\"NormalTextRun SCXW225444249 BCX0\">\u00a0that<\/span><span class=\"NormalTextRun SCXW225444249 BCX0\">\u00a0each activity has helped me develop<\/span><span class=\"NormalTextRun SCXW225444249 BCX0\">. This\u00a0<\/span><span class=\"NormalTextRun SCXW225444249 BCX0\">serves as a <\/span><span class=\"NormalTextRun SCXW225444249 BCX0\">useful record of experiences that I can draw on when writing <\/span><span class=\"NormalTextRun SCXW225444249 BCX0\">job\u00a0<\/span><span class=\"NormalTextRun SCXW225444249 BCX0\">applications, preparing for interviews, or reflecting on my development. <\/span><\/span><span class=\"EOP SCXW225444249 BCX0\" data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/blogs.bath.ac.uk\/academic-and-employability-skills\/wp-content\/uploads\/sites\/84\/2026\/06\/2-My-Employability-Profile-Adding-Experience-Page.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1881 size-large\" src=\"https:\/\/blogs.bath.ac.uk\/academic-and-employability-skills\/wp-content\/uploads\/sites\/84\/2026\/06\/2-My-Employability-Profile-Adding-Experience-Page-1024x703.png\" alt=\"A screenshot of My Employability Profile\" width=\"1024\" height=\"703\" srcset=\"https:\/\/blogs.bath.ac.uk\/academic-and-employability-skills\/wp-content\/uploads\/sites\/84\/2026\/06\/2-My-Employability-Profile-Adding-Experience-Page-1024x703.png 1024w, https:\/\/blogs.bath.ac.uk\/academic-and-employability-skills\/wp-content\/uploads\/sites\/84\/2026\/06\/2-My-Employability-Profile-Adding-Experience-Page-300x206.png 300w, https:\/\/blogs.bath.ac.uk\/academic-and-employability-skills\/wp-content\/uploads\/sites\/84\/2026\/06\/2-My-Employability-Profile-Adding-Experience-Page-768x527.png 768w, https:\/\/blogs.bath.ac.uk\/academic-and-employability-skills\/wp-content\/uploads\/sites\/84\/2026\/06\/2-My-Employability-Profile-Adding-Experience-Page-1536x1054.png 1536w, https:\/\/blogs.bath.ac.uk\/academic-and-employability-skills\/wp-content\/uploads\/sites\/84\/2026\/06\/2-My-Employability-Profile-Adding-Experience-Page-2048x1406.png 2048w, https:\/\/blogs.bath.ac.uk\/academic-and-employability-skills\/wp-content\/uploads\/sites\/84\/2026\/06\/2-My-Employability-Profile-Adding-Experience-Page-313x215.png 313w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h3 style=\"text-align: left\">Final words<\/h3>\n<p style=\"text-align: left\"><span class=\"TextRun SCXW7289051 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW7289051 BCX0\">The final word is\u00a0<\/span><\/span><span class=\"TextRun SCXW7289051 BCX0\" lang=\"VI-VN\" xml:lang=\"VI-VN\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW7289051 BCX0\">that<\/span><span class=\"NormalTextRun SCXW7289051 BCX0\">\u00a0<\/span><\/span><span class=\"TextRun SCXW7289051 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW7289051 BCX0\">creativity is less about having brilliant ideas and more about building the habit of noticing, experimenting, and learning from experience. If creativity is a capability\u00a0<\/span><span class=\"NormalTextRun SCXW7289051 BCX0\">you'd<\/span><span class=\"NormalTextRun SCXW7289051 BCX0\">\u00a0like to develop further,\u00a0<\/span><span class=\"NormalTextRun SCXW7289051 BCX0\">t<\/span><span class=\"NormalTextRun SCXW7289051 BCX0\">he Creativity resources on\u00a0<\/span><\/span><a class=\"Hyperlink SCXW7289051 BCX0\" href=\"https:\/\/unihub.bath.ac.uk\/s\/myemployability\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW7289051 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW7289051 BCX0\" data-ccp-charstyle=\"Hyperlink\">My Employability Profile<\/span><\/span><\/a><span class=\"TextRun SCXW7289051 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW7289051 BCX0\">\u00a0offer practical ways to build these habits and\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW7289051 BCX0\">recognise<\/span><span class=\"NormalTextRun SCXW7289051 BCX0\">\u00a0them in your own\u00a0<\/span><span class=\"NormalTextRun SCXW7289051 BCX0\">experiences.\u00a0<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a student, I used to think creativity was unique to individuals such as students designing beautiful posters for society events, friends making cinematic vlogs, or people who could\u00a0come up with\u00a0brilliant campaign ideas in minutes. As a Management student, I...<\/p>\n","protected":false},"author":2075,"featured_media":1877,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[382,389],"tags":[],"class_list":["post-1879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-capabilities-framework","category-creativity-and-innovation"],"acf":[],"jetpack_featured_media_url":"https:\/\/blogs.bath.ac.uk\/academic-and-employability-skills\/wp-content\/uploads\/sites\/84\/2026\/06\/Creativity-innovation-1.png","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/blogs.bath.ac.uk\/academic-and-employability-skills\/wp-json\/wp\/v2\/posts\/1879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.bath.ac.uk\/academic-and-employability-skills\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.bath.ac.uk\/academic-and-employability-skills\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.bath.ac.uk\/academic-and-employability-skills\/wp-json\/wp\/v2\/users\/2075"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.bath.ac.uk\/academic-and-employability-skills\/wp-json\/wp\/v2\/comments?post=1879"}],"version-history":[{"count":0,"href":"https:\/\/blogs.bath.ac.uk\/academic-and-employability-skills\/wp-json\/wp\/v2\/posts\/1879\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.bath.ac.uk\/academic-and-employability-skills\/wp-json\/wp\/v2\/media?parent=1879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.bath.ac.uk\/academic-and-employability-skills\/wp-json\/wp\/v2\/categories?post=1879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.bath.ac.uk\/academic-and-employability-skills\/wp-json\/wp\/v2\/tags?post=1879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}