Branding for Bath

Yesterday I went onto campus for the first time in a while and took staff from the brand agency we're working with for a tour, to help them see what the University is like in person. Many of you will...

We are just completing the first stage of our brand project - the 'discover' phase which allows our brand agency RBL to really drill down into how our staff and students see the University, and what makes Bath quintessentially 'Bath'....

To select the appropriate agency to drive our rebrand process we went through the University's tender process, securing thirteen strong responses from agencies across the country. These responses were assessed by a panel comprising staff with marketing, communications, academic, recruitment,...