{"id":722,"date":"2020-09-09T16:43:46","date_gmt":"2020-09-09T15:43:46","guid":{"rendered":"http:\/\/blogs.bath.ac.uk\/business-and-society\/?p=722"},"modified":"2020-09-09T16:43:46","modified_gmt":"2020-09-09T15:43:46","slug":"is-covid-19-changing-the-face-of-corporate-social-responsibility","status":"publish","type":"post","link":"https:\/\/blogs.bath.ac.uk\/business-and-society\/2020\/09\/09\/is-covid-19-changing-the-face-of-corporate-social-responsibility\/","title":{"rendered":"Is COVID-19 changing the face of Corporate Social Responsibility?"},"content":{"rendered":"

In a recent Minerva Lecture<\/a>, Andy Crane spoke about the effect of the Covid-19 pandemic on Corporate Social Responsibility (CSR). He explained that times of crisis are often a test of a company's commitment to CSR, with as many examples of businesses failing to live up to their values as there are of those taking their responsibilities to their stakeholders seriously. However, more significant is the change to the role of business in society more generally, as governments are pressured<\/em>\u00a0to 'build back bett<\/em>er' and take the opportunity to solve problems like climate change and inequality. Read the full summary of his talk here.<\/em><\/p>\n

The COVID-19 crisis has seen plenty of examples of companies being socially responsible, as well as many cases of flagrant irresponsibility. But has it changed anything more fundamental about the role of business in society?<\/p>\n

It is at times of severe crisis and upheaval, like we have witnessed in relation to COVID-19, that company\u2019s commitments to corporate social responsibility are really put to test. Even when times are good, companies can find many good reasons for focusing on the bottom line above broader stakeholder interests. But when things are going downhill fast, when stores and restaurants are shut, factories are closed, and production is virtually at a standstill, we can see to what extent companies are really serious about their sense of social purpose.<\/p>\n

Only last year, nearly 200 CEOs signed a Corporate Roundtable statement<\/a> declaring that the purpose of the corporation was not just to enrich shareholders and that profit maximisation should be supplanted with\u00a0\u201ca fundamental commitment to all of our stakeholders\u201d.\u00a0Some appear to have taken the message to heart during the current crisis. Take GM, whose CEO Mary Barra signed the Corporate Roundtable statement. They have switched parts factories to making ventilators and PPE, and suspended dividends to shareholders. This seems to be a good start in rebalancing their commitments to different stakeholders.<\/p>\n

Getting it right<\/h3>\n

There are lots of other great examples of firms going the extra mile to look after their stakeholders\u2019 interests \u2013 banks giving mortgage holidays to their customers, supermarkets dedicating shopping hours to the elderly and health service workers, beverage companies switching to producing hand sanitiser, food companies donating to food banks, and all kinds of companies enabling flexible working, offering full pay to workers and other means of supporting their workforce that go above and beyond what is required by law. Some commentators have gone so far as to say that the crisis has accelerated the shift to \u201cstakeholder capitalism\u201d<\/a>.<\/p>\n

Getting it wrong<\/h3>\n

On the other hand, we have seen plenty of examples of irresponsible business practice too. Amazon\u2019s Jeff Bezos, another signatory of the Business Roundtable statement, for example, has been widely criticized on account of his company putting workers at risk with insufficient safety procedures in their warehouses \u2013 and then for firing workers that protested about it. There have also been numerous examples of companies charging excessively high prices for products in high demand during the lockdown, lobbying to keep their factories or stores open in opposition to local restrictions, and making swingeing cuts to their workforces, even while accepting government financial support.<\/p>\n

Prioritising visibility<\/h3>\n

Still, few companies could lay claim to getting their response 100% right \u2013 or even 100% wrong. As is so often the case, there are multiple stakeholders involved, each with their own claims on the company\u2019s time, attention and resources. We tend to focus on benefits to stakeholders that are most visible \u2013 such as donations of money or products to good causes \u2013 but sometimes the most important are those that happen behind the scenes, where workers lives and livelihoods are either protected or put at risk. Consider the case of workers in the garment supply chain where there has been considerable variation<\/a> in how brands have dealt with their hidden, offshore workforce of highly vulnerable workers. While some companies have honoured their pre-crisis orders, many others have either cancelled their orders, refused to pay-up for undelivered orders, or demanded deep discounts from suppliers \u2013 actions that shop floor workers usually bear the brunt of. So the front-stage story of corporate responsibility does not always match the backstage one.<\/p>\n

The bigger issue here though is what all this says, if anything, about the role of business in society. Is anything changing during COVID-19? Can we expect it to going forward?<\/p>\n

Building back better<\/h3>\n

Such questions have been brought into focus by the movement to \u201cbuild back better\u201d and tackle deep-rooted problems around inequality and climate change. Just a few weeks ago, more than 200 leading UK businesses signed a letter<\/a> calling on the government to deliver a COVID-19 recovery plan that \u201caligns with the UK's wider social, environmental and climate goals.\u201d This includes demands that the government focuses funding on sustainable growth and aligns its financial support packages to climate goals.<\/p>\n

The role of the state<\/h3>\n

And in many ways, the big story here, both with the crisis and calls for a sustainable recovery plan, is how much of a role \u201cbig government\u201d is seen as playing. \u00a0It seems that, in contrast to the usual rhetoric around the need for companies to take on new responsibilities in neo-liberal economies, the state has not outlived its usefulness after all. It is governments, not large corporations, that we have all been looking to throughout this to safeguard citizens, protect the economy, and support business. Billions of public money have been funneled into the COVID-19 response, in developed and developing countries alike. And rather than individual and corporate taxpayers balking at the expenditure, there is clear indication that many are looking to government to continue in a similar vein as we move into recovery and the next crises of economic recession and climate emergency.<\/p>\n

Companies, of course, still have a significant role to play in tackling COVID-19, just as they will in addressing recession and climate change. Most obviously in the case of COVID-19, firms are deeply involved in developing vaccines, producing PPE, protecting their customers and workers and more. But the need for government to provide unity and direction, set the rules, enforce standards, and provide financial support for the major transformations to come is now crystal clear. For example, ensuring that pharmaceutical companies produce a vaccine that is freely and widely available to all will not so much rely on corporate largesse as political will from governments. The point is not that corporate social responsibility will disappear, but that the key role of governments in shaping its extent and effectiveness has become increasingly obvious.<\/p>\n","protected":false},"excerpt":{"rendered":"

In a recent Minerva Lecture, Andy Crane spoke about the effect of the Covid-19 pandemic on Corporate Social Responsibility (CSR). He explained that times of crisis are often a test of a company's commitment to CSR, with as many examples...<\/p>\n","protected":false},"author":1361,"featured_media":740,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[3,127],"tags":[119,126,88],"class_list":["post-722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-and-society","category-covid19","tag-business","tag-covid19","tag-csr"],"acf":[],"jetpack_featured_media_url":"https:\/\/blogs.bath.ac.uk\/business-and-society\/wp-content\/uploads\/sites\/133\/2020\/09\/branimir-balogovic-fAiQRv7FgE0-unsplash-1.jpg","jetpack_shortlink":"https:\/\/wp.me\/pd4Pj1-bE","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/blogs.bath.ac.uk\/business-and-society\/wp-json\/wp\/v2\/posts\/722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.bath.ac.uk\/business-and-society\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.bath.ac.uk\/business-and-society\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.bath.ac.uk\/business-and-society\/wp-json\/wp\/v2\/users\/1361"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.bath.ac.uk\/business-and-society\/wp-json\/wp\/v2\/comments?post=722"}],"version-history":[{"count":0,"href":"https:\/\/blogs.bath.ac.uk\/business-and-society\/wp-json\/wp\/v2\/posts\/722\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.bath.ac.uk\/business-and-society\/wp-json\/wp\/v2\/media\/740"}],"wp:attachment":[{"href":"https:\/\/blogs.bath.ac.uk\/business-and-society\/wp-json\/wp\/v2\/media?parent=722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.bath.ac.uk\/business-and-society\/wp-json\/wp\/v2\/categories?post=722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.bath.ac.uk\/business-and-society\/wp-json\/wp\/v2\/tags?post=722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}