{"id":996,"date":"2022-12-21T08:48:50","date_gmt":"2022-12-21T08:48:50","guid":{"rendered":"https:\/\/blogs.bath.ac.uk\/business-and-society\/?p=996"},"modified":"2022-12-21T08:48:50","modified_gmt":"2022-12-21T08:48:50","slug":"in-praise-of-boredom","status":"publish","type":"post","link":"https:\/\/blogs.bath.ac.uk\/business-and-society\/2022\/12\/21\/in-praise-of-boredom\/","title":{"rendered":"In praise of boredom"},"content":{"rendered":"<p><i><span data-contrast=\"auto\">Is boredom always bad? Here <\/span><\/i><a href=\"https:\/\/researchportal.bath.ac.uk\/en\/persons\/timothy-hill\"><i><span data-contrast=\"none\">Dr Tim Hill<\/span><\/i><\/a><i><span data-contrast=\"auto\"> explores how boredom can be beneficial, and how social media may be stopping us from realising these benefits. <\/span><\/i><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">We\u2019ve heard the phrase \u2018unprecedented times\u2019 a lot in recent years. The Covid-19 pandemic disrupted society at almost every level \u2013 reshaping our economy, our workplaces and our lifestyles. The lockdown restrictions imposed by many governments across the globe also isolated us in a way that most people had never experienced before.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Time passed differently across these two years. We were forbidden from seeing our loved ones and participating in our normal routines. For the first time in most people\u2019s lives they experienced real solitude; endless days at home with little to do. Those who\u2019d been furloughed from their jobs in particular must have experienced a truly unique sense of monotony and restlessness.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">During this period, social media was a lifesaver for many. It gave us a way to connect with our friends and family; a respite from the seclusion. With nowhere else to get stimulation, it was a way to pass the time, and break the tedium of isolating at home.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h4><b><span data-contrast=\"auto\">A rare chance to get really bored<\/span><\/b> <span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;469777462&quot;:[1648],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">Our recent study looked at how people experienced boredom during the pandemic, and the effect this had on their lives. Contrary to popular belief, <\/span><a href=\"https:\/\/journals.sagepub.com\/doi\/10.1177\/14705931221138617\"><span data-contrast=\"none\">our research<\/span><\/a><span data-contrast=\"auto\"> found that boredom could in fact be a positive state. But we also found that social media use may have had detrimental effects, by preventing us from getting to the point of \u2018profound\u2019 boredom.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;469777462&quot;:[1648],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This work, co-authored with <\/span><a href=\"https:\/\/researchportal.bath.ac.uk\/en\/persons\/pierre-mcdonagh\"><span data-contrast=\"none\">Professor Pierre McDonagh<\/span><\/a><span data-contrast=\"auto\">, <\/span><a href=\"https:\/\/www.tcd.ie\/business\/people\/faculty-professors\/smurph49\/\"><span data-contrast=\"none\">Dr Stephen Murphy<\/span><\/a><span data-contrast=\"auto\"> and Amanda Flaherty discovered an unexpected side effect to the enforced solitude and lack of stimulation brought by the covid restrictions. This state provided people with a rare opportunity to get beyond \u2018superficial boredom\u2019 and realise \u2018profound boredom\u2019.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Though it may seem preferable to avoid \u2018profound boredom\u2019, <\/span><a href=\"https:\/\/books.google.co.uk\/books?hl=en&amp;lr=&amp;id=ZYU9tyb4K2wC&amp;oi=fnd&amp;pg=PR19&amp;ots=ilIEfsGsZL&amp;sig=Rn6QoSUhbKKfUy6WZXTuMxuXGho&amp;redir_esc=y#v=onepage&amp;q&amp;f=false\"><span data-contrast=\"none\">the German philosopher Martin Heidegger tells us that it actually lead to more creative thinking and activities<\/span><\/a><span data-contrast=\"auto\">. When we reach profound boredom we\u2019re likely to take steps to do something about our lethargy \u2013 for example learning a new skill or developing a new hobby.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h4><b><span data-contrast=\"auto\">Heidegger\u2019s theory of boredom<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">Heidegger tells us that there are two types of boredom:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Superficial boredom<\/span><\/b><span data-contrast=\"auto\"> \u2013 the most common state, in which we feel restless. We experience this fairly regularly, for example while waiting for a train or in a queue. This is a familiar state and many of us choose to distract ourselves using social media and mobile devices to escape this restlessness.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Profound boredom<\/span><\/b><span data-contrast=\"auto\"> \u2013 a state of existential discomfort. We reach it only after extensive amount of uninterrupted solitude. It can lead to apathy, indifference and depression but may also lead to inspiration and new ways of thinking.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Profound boredom would be unusual outside pandemic conditions, in which certain \u201clucky\u201d individuals had huge amounts of paid spare time which needed filling. Indeed, we saw examples of how this state spawned new skills and hobbies from the sudden interest in baking that seemed to proliferate across the country (banana bread anyone?).\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">However, our research showed that social media can alleviate superficial boredom and stop people progressing to profound boredom.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Though it may have felt better in the moment, people who used social media in this way may have missed an opportunity to enter a state in which they could have found more meaningful passions or interests.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h4><b><span data-contrast=\"auto\">The benefits of boredom<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">Marketing research sees boredom as a relatively new phenomenon, linked to the development of consumer culture. Boredom is the inevitable opposing condition to the state of stimulation\/ interest\/enjoyment that brands tell us we should continually seek out. In fact, most consumer research presents boredom as a negative state \u2013 a condition to be relieved through spending money.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In our study we wanted to understand what would happen if people were denied the opportunity for most of the shared \u2018consumption experiences\u2019 (for example, going to a restaurant, a cinema, a museum, a concert, a shopping centre etc) that bring us stimulation or enjoyment, and allow us to participate in society. We wanted to find out how people would connect, and create their own experiences, divorced from the regular market.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Our research shows that boredom can be incredibly positive, if people get the opportunity for uninterrupted thinking and development. While our social media finding was fairly incidental, it\u2019s an important reflection on our \u2018always on-culture\u2019, where we feel lost without our phones on a train journey or need to start scrolling through twitter as soon as we\u2019re alone.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Though we obviously can\u2019t \u2013 and wouldn\u2019t want to \u2013 replicate the extreme isolation and disconnection that we experienced during the pandemic. But perhaps we should learn to appreciate boredom - lean into occasional nothingness. It might be the route to new discoveries.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is boredom always bad? Here Dr Tim Hill explores how boredom can be beneficial, and how social media may be stopping us from realising these benefits. \u00a0 We\u2019ve heard the phrase \u2018unprecedented times\u2019 a lot in recent years. The Covid-19...<\/p>\n","protected":false},"author":1361,"featured_media":997,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[24,127,148,66,95],"tags":[254,255,126,67],"class_list":["post-996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumers","category-covid19","category-marketing","category-research","category-social-media","tag-boredom","tag-consumer-culture","tag-covid19","tag-social-media"],"acf":[],"jetpack_featured_media_url":"https:\/\/blogs.bath.ac.uk\/business-and-society\/wp-content\/uploads\/sites\/133\/2022\/12\/magnet-me-LDcC7aCWVlo-unsplash.jpg","jetpack_shortlink":"https:\/\/wp.me\/pd4Pj1-g4","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/blogs.bath.ac.uk\/business-and-society\/wp-json\/wp\/v2\/posts\/996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.bath.ac.uk\/business-and-society\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.bath.ac.uk\/business-and-society\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.bath.ac.uk\/business-and-society\/wp-json\/wp\/v2\/users\/1361"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.bath.ac.uk\/business-and-society\/wp-json\/wp\/v2\/comments?post=996"}],"version-history":[{"count":0,"href":"https:\/\/blogs.bath.ac.uk\/business-and-society\/wp-json\/wp\/v2\/posts\/996\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.bath.ac.uk\/business-and-society\/wp-json\/wp\/v2\/media\/997"}],"wp:attachment":[{"href":"https:\/\/blogs.bath.ac.uk\/business-and-society\/wp-json\/wp\/v2\/media?parent=996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.bath.ac.uk\/business-and-society\/wp-json\/wp\/v2\/categories?post=996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.bath.ac.uk\/business-and-society\/wp-json\/wp\/v2\/tags?post=996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}