![\"\"](\"https:\/\/blogs.bath.ac.uk\/careers\/wp-content\/uploads\/sites\/82\/2021\/09\/marketing-strategy.jpeg\")
<\/a><\/p>\nTo start, avoid generically positive phrases<\/strong> like \u2018amazing\u2019 or \u2018fantastic communication skills\u2019. It\u2019s more convincing to use adjectives like \u2018clear\u2019, \u2018concise\u2019, \u2018empathetic\u2019 depending on what kind of communicator the employer wants. Reason being, an all-round wonderful person is ambiguous, and to be honest, makes as much sense as saying you\u2019re a unicorn. This leads us to our next point\u2026<\/p>\n Focus on skills; not self.<\/strong> Rather than framing yourself as inherently good at something, you could talk about the skills you\u2019ve cultivated. In this way, you\u2019re focusing on how your experiences have shaped you and your continual learning. Depending on the culture of the company, you could position yourself as someone who will thrive in this role.<\/p>\n Point out suitability<\/strong> by showing how you could be useful to them. If you say how a particular skill or experience would help you with a job responsibility, you\u2019re showing that you have thought about how you might apply yourself. In this way, you\u2019re presenting your skills in a focused way that keeps the employer in mind. To go even further, if you point out a common goal, it shows you\u2019re thinking beyond yourself. Surely an arrogant person wouldn\u2019t do that.<\/p>\n Make it about results.<\/strong> Highlighting the results of your actions and putting focus on how you improved something is an objective statement. If you increased overall production by 10% or organised an event that raised \u00a3200 for charity, then who can argue with that? On that note\u2026<\/p>\n Be factual. <\/strong>Simply changing phrases like \u2018I was able to\u2019 or \u2018I had the opportunity\u2019 to saying what you actually did prevents you from swinging the opposite way and doing yourself down.<\/p>\n