{"id":58,"date":"2014-11-03T16:02:30","date_gmt":"2014-11-03T16:02:30","guid":{"rendered":"http:\/\/blogs.bath.ac.uk\/careers\/?p=58"},"modified":"2025-10-22T15:58:55","modified_gmt":"2025-10-22T14:58:55","slug":"what-is-personal-branding","status":"publish","type":"post","link":"https:\/\/blogs.bath.ac.uk\/careers\/2014\/11\/03\/what-is-personal-branding\/","title":{"rendered":"What is Personal Branding?"},"content":{"rendered":"

Personal branding is a concept that has been around for a while now! What was once considered to be a person\u2019s reputation is now, according to this article<\/a>,\u00a0your personal brand. According to Personalbrandinguk.com, \u00a0\u201cPersonal branding is a way of communicating what makes you different and special \u2013 and using those qualities to guide your career or business\u201d. \u00a0Personal branding is all about proactive reputation management. It\u2019s not about creating a new image for yourself, but more about making sure you get recognition for who you are and what you are good at.<\/p>\n

With the ever-increasing prevalence of online social networking tools; information about you is only a click away. \u00a0It is now more important than ever to think about the image or brand that you would like to project, both online and in the real world. You probably already have an online presence, so your first step could be to tidy up your existing digital identity. \u00a0I think this infographic<\/a> from marketing agency KBSD offers some great tips and techniques.<\/p>\n

Before you start creating your\u00a0personal brand, you have to think about who you really are and \u00a0what you really want. What have you accomplished so \u00a0far? What are you passionate about? What are your goals?\u00a0Self-reflection is hard, so ask your friends or family to describe your best qualities. The best brands are truthful so be authentic about yourself. University of Warwick careers share 9\u00a0steps\u00a0to build you personal brand<\/a>.<\/p>\n

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Finally just as a company needs marketing materials, you need to think of the tools you are going to use to build and promote your personal brand. These tools may include CV's, cover letters but \u00a0is also worth harnessing social media tools. Developing and managing an online presence should be an important part of your personal branding strategy. If you want to see what others will find out about you then you should Google your own name from time to time.<\/p>\n

This week we are going to blog on how you can use social media tools to kick-start your job hunt and manage your career. Tomorrow we will write about whether you should get LinkedIn or not.<\/p>\n","protected":false},"excerpt":{"rendered":"

Personal branding is a concept that has been around for a while now! What was once considered to be a person\u2019s reputation is now, according to this article,\u00a0your personal brand. According to Personalbrandinguk.com, \u00a0\u201cPersonal branding is a way of communicating...<\/p>\n","protected":false},"author":384,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[748],"tags":[26,27],"class_list":["post-58","post","type-post","status-publish","format-standard","hentry","category-archive","tag-personal-brand","tag-social-media"],"acf":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/blogs.bath.ac.uk\/careers\/wp-json\/wp\/v2\/posts\/58","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.bath.ac.uk\/careers\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.bath.ac.uk\/careers\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.bath.ac.uk\/careers\/wp-json\/wp\/v2\/users\/384"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.bath.ac.uk\/careers\/wp-json\/wp\/v2\/comments?post=58"}],"version-history":[{"count":0,"href":"https:\/\/blogs.bath.ac.uk\/careers\/wp-json\/wp\/v2\/posts\/58\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.bath.ac.uk\/careers\/wp-json\/wp\/v2\/media?parent=58"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.bath.ac.uk\/careers\/wp-json\/wp\/v2\/categories?post=58"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.bath.ac.uk\/careers\/wp-json\/wp\/v2\/tags?post=58"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}