{"id":65,"date":"2014-11-04T13:47:33","date_gmt":"2014-11-04T13:47:33","guid":{"rendered":"http:\/\/blogs.bath.ac.uk\/careers\/?p=65"},"modified":"2025-10-22T15:58:55","modified_gmt":"2025-10-22T14:58:55","slug":"how-to-use-linkedin-effectively","status":"publish","type":"post","link":"https:\/\/blogs.bath.ac.uk\/careers\/2014\/11\/04\/how-to-use-linkedin-effectively\/","title":{"rendered":"How to use LinkedIn effectively..."},"content":{"rendered":"<p><a href=\"http:\/\/blogs.bath.ac.uk\/careers\/wp-content\/uploads\/sites\/82\/2014\/11\/LinkedIn-left-behind.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-66\" src=\"http:\/\/blogs.bath.ac.uk\/careers\/wp-content\/uploads\/sites\/82\/2014\/11\/LinkedIn-left-behind-300x157.jpg\" alt=\"LinkedIn-left-behind\" width=\"300\" height=\"157\" srcset=\"https:\/\/blogs.bath.ac.uk\/careers\/wp-content\/uploads\/sites\/82\/2014\/11\/LinkedIn-left-behind-300x157.jpg 300w, https:\/\/blogs.bath.ac.uk\/careers\/wp-content\/uploads\/sites\/82\/2014\/11\/LinkedIn-left-behind.jpg 575w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>LinkedIn can be described as \u201cFacebook\u201d for professionals. You can join groups, add contacts, view individual profiles (online CV\u2019s) and follow specific companies. LinkedIn is one of the biggest professional networking platforms and is an\u00a0invaluable tool.<\/p>\n<p>LinkedIn is useful for:<\/p>\n<ul>\n<li>Developing an online profile to compliment your CV.<\/li>\n<li>If an employer googles you (<a href=\"\/\/www.huffingtonpost.com\/susan-p-joyce\/job-search-tips_b_4834361.html%20\">80% of employers do!<\/a>), a well-crafted LinkedIn profile will usually appear near the top of a google search under your name.<\/li>\n<li>Making contact with people working in your sector, alumni, graduate recruiters, professors etc.<\/li>\n<li>Looking at profiles of successful professionals in your field and learning from their career journey.<\/li>\n<\/ul>\n<p>LinkedIn offers more than just an online CV! To utilise LinkedIn\u2019s full potential you should join relevant groups! For example, the University of Bath <a href=\"http:\/\/www.bath.ac.uk\/alumni\/help\/engage\/linkedin-groups.html\">alumni group<\/a>, which has over 10,000 members! There are over a million sector specific groups which can be a powerful way to keep up to date with your\u00a0field of interest and build your commercial awareness. Below are our 5 top tips to make the most of your LinkedIn account:<\/p>\n<ol>\n<li><strong>Finish your Profile:<\/strong> Make sure you\u00a0fill out your profile completely and also add a professional picture of yourself. Don\u2019t forget to create a clear and concise headline in 120 characters or less describing what you do. According to LinkedIn, a completed profile increases your chance to be successful at networking by 40%. Here are some useful <a href=\"http:\/\/www.forbes.com\/sites\/dailymuse\/2012\/08\/14\/does-your-linkedin-headline-suck\/\">tips<\/a> to help you craft a powerful headline.<\/li>\n<li><strong>Be Active:<\/strong> once you've joined relevant groups on LinkedIn, make sure you fully engage with them by contributing to conversations and forums. By answering questions and giving your opinion, you\u2019ll demonstrate\u00a0your passion and that you know what you are talking about.<\/li>\n<li><strong>Show off:<\/strong> Link to content you've produced, whether it\u00a0is a YouTube video, PowerPoint presentation, your thesis or something else you are proud of; that would be relevant to the types of job you are interested in.<\/li>\n<li><strong>Use keywords:<\/strong> The skills and expertise section of your profile is your opportunity to go keyword crazy. Think about every skill you have: drawing, Photoshop, writing, CAD, Matlab etc.\u00a0Put it all in there and encourage others to endorse your skills \u2013 nothing says \u2018I can do this\u2019 quite like someone else saying it for you.<\/li>\n<li><strong>Ask for Recommendations:<\/strong> LinkedIn recommendations are like public references and they give potential recruiters insights on what you are like as a person and your work ethic.<\/li>\n<\/ol>\n<p>LinkedIn is a powerful way to create your online <a href=\"http:\/\/blogs.bath.ac.uk\/careers\/2014\/11\/03\/what-is-personal-branding\/\">personal brand<\/a>, you can control how you want to be portrayed professionally to the world. For more help and advice, book an appointment with a Careers Adviser, we\u00a0can review your LinkedIn profile and give you invaluable tips\u00a0on how you can strengthen it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; LinkedIn can be described as \u201cFacebook\u201d for professionals. You can join groups, add contacts, view individual profiles (online CV\u2019s) and follow specific companies. LinkedIn is one of the biggest professional networking platforms and is an\u00a0invaluable tool. LinkedIn is useful...<\/p>\n","protected":false},"author":384,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[748],"tags":[15,176,298,27],"class_list":["post-65","post","type-post","status-publish","format-standard","hentry","category-archive","tag-job-hunting","tag-linkedin","tag-networking","tag-social-media"],"acf":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/blogs.bath.ac.uk\/careers\/wp-json\/wp\/v2\/posts\/65","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.bath.ac.uk\/careers\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.bath.ac.uk\/careers\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.bath.ac.uk\/careers\/wp-json\/wp\/v2\/users\/384"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.bath.ac.uk\/careers\/wp-json\/wp\/v2\/comments?post=65"}],"version-history":[{"count":0,"href":"https:\/\/blogs.bath.ac.uk\/careers\/wp-json\/wp\/v2\/posts\/65\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.bath.ac.uk\/careers\/wp-json\/wp\/v2\/media?parent=65"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.bath.ac.uk\/careers\/wp-json\/wp\/v2\/categories?post=65"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.bath.ac.uk\/careers\/wp-json\/wp\/v2\/tags?post=65"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}