{"id":66,"date":"2026-02-09T12:01:01","date_gmt":"2026-02-09T12:01:01","guid":{"rendered":"https:\/\/blogs.bath.ac.uk\/data-and-information-management\/?p=66"},"modified":"2026-02-09T12:13:01","modified_gmt":"2026-02-09T12:13:01","slug":"dont-go-it-alone-advancement-makes-alumni-engagement-count","status":"publish","type":"post","link":"https:\/\/blogs.bath.ac.uk\/data-and-information-management\/2026\/02\/09\/dont-go-it-alone-advancement-makes-alumni-engagement-count\/","title":{"rendered":"Don\u2019t\u00a0Go It Alone. Advancement Makes Alumni Engagement Count!"},"content":{"rendered":"<p><b><span data-contrast=\"auto\">Do you\u00a0know\u00a0how to\u00a0connect with alumni from your faculty?\u00a0Or are you in touch with alumni directly?<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><b><span data-contrast=\"auto\">Would you like to contact alumni for course promotion, research collaboration, industry insight or fundraising and mentorship opportunities?<\/span><\/b><strong>\u00a0Do you need the most up to date data and information available?<\/strong><\/p>\n<p><b><span data-contrast=\"auto\">Well, the Advancement Office can help.<\/span><\/b><\/p>\n<p><span data-contrast=\"auto\">The <a href=\"https:\/\/www.bath.ac.uk\/teams\/advancement-office\/\">Advancement Office<\/a> cultivates\u00a0lifelong\u00a0relationships with\u00a0the University of Bath\u2019s\u00a0alumni,\u00a0friends\u00a0and supporters. We store and process\u00a0information to\u00a0provide\u00a0benefits and services to alumni (including honorary\u00a0graduates and\u00a0former staff),\u00a0and\u00a0fundraise to\u00a0further\u00a0the\u00a0mission of the\u00a0University,\u00a0supporting\u00a0students, teaching,\u00a0research\u00a0and capital projects.<\/span><\/p>\n<p><span data-contrast=\"auto\">We can help\u00a0individual\u00a0departments,\u00a0and the\u00a0wider\u00a0University\u00a0utilise\u00a0and,\u00a0most importantly,\u00a0store\u00a0alumni\u00a0data.\u00a0Ensuring that\u00a0data about\u00a0our\u00a0alumni is stored in one place<\/span><span data-contrast=\"auto\">\u00a0and<\/span><span data-contrast=\"auto\"> creates one source of truth,\u00a0allowing us to\u00a0understand more about them and respect their communication preferences. Through the Advancement Office, alumni volunteers and donors have proper stewardship\u00a0officially recognising\u00a0them and\u00a0allowing\u00a0the\u00a0opportunity\u00a0to cultivate philanthropic relationships.<\/span><\/p>\n<p><span data-contrast=\"auto\">Moreover, the Advancement Office provides departments with data insights in the form of department dashboards. These dashboards provide demographic and education information of alumni, such as graduation year, degree level, subject, job title, contact preferences and a map to show location number by city, which is filterable by subject and year group. For those working with alumni within their department, you can access these PowerBI dashboards by emailing the Advancement Office at <\/span><a href=\"mailto:advancement@bath.ac.uk\"><span data-contrast=\"none\">advancement@bath.ac.uk<\/span><\/a><span data-contrast=\"auto\"> or preferably fill in the <\/span><a href=\"https:\/\/forms.office.com\/e\/sMW5yAfe3q\"><span data-contrast=\"none\">Alumni Data and Contact Request Form.<\/span><\/a><\/p>\n<h1><b><span data-contrast=\"auto\">Benefits to your department and wider University community<\/span><\/b><\/h1>\n<p><span data-contrast=\"auto\">Your department and students can hugely benefit from the advice, support and knowledge of the alumni community. Utilise the Advancement Office\u2019s services to synchronise your use and storage of alumni data and create more accurate, organised and accessible data in one place. Doing so will also reduce your department\u2019s risk, improve statutory compliance and in turn save you time.<\/span><\/p>\n<h1><b><span data-contrast=\"auto\">Types of alumni data we hold<\/span><\/b><\/h1>\n<p><span data-contrast=\"auto\">We hold and process data via our customer relations management software and secure database called Raiser\u2019s Edge. Just some of the data we hold includes:<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">name (title, first name, known as, surname)<\/span><\/li>\n<li><span data-contrast=\"auto\">biographical (gender, date of birth, spouse name, education)<\/span><\/li>\n<li><span data-contrast=\"auto\">address (home\/business address, current and previous)<\/span><\/li>\n<li><span data-contrast=\"auto\">contact details (email address, phone number, LinkedIn and previous invalid contacts)<\/span><\/li>\n<li><span data-contrast=\"auto\">business details (current job title, organisation name, location)<\/span><\/li>\n<li><span data-contrast=\"auto\">communication preferences (email, mail, SMS, phone)<\/span><\/li>\n<\/ul>\n<h1><b><span data-contrast=\"auto\">Data compliance<\/span><\/b><\/h1>\n<p><span data-contrast=\"auto\">Our careful tracking of communication channels allows us to respect the contact\u00a0preferences\u00a0of our recipients and regularly communicate developments at the University with those who are subscribed. Contacting alumni via the Advancement Office ensures all recipient data is protected and kept up to date and in one place. We can send mass or targeted emails<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\"> and other communications to your department\u2019s network without anyone being left out or at risk of a data breach.<\/span><\/p>\n<p><span data-contrast=\"auto\">Please note, all data held by the department has been and is periodically reviewed to ensure only necessary data aligning with the<\/span><span data-contrast=\"auto\">\u00a0<\/span><a href=\"https:\/\/www.bath.ac.uk\/corporate-information\/records-retention-schedule\/\"><span data-contrast=\"none\">University\u2019s objectives and retention schedule is stored.<\/span><\/a><\/p>\n<h1><b><span data-contrast=\"auto\">The Advancement Office can support<\/span><\/b><\/h1>\n<ul>\n<li><span data-contrast=\"auto\">enabling mass or targeted communications to create collaboration opportunities and fundraising for impactful research<\/span><\/li>\n<li><span data-contrast=\"auto\">updating alumni with departmental news<\/span><\/li>\n<li><span data-contrast=\"auto\">academic,\u00a0social\u00a0and networking events<\/span><\/li>\n<li><span data-contrast=\"auto\">connecting with past alumni for outreach or course promotion<\/span><\/li>\n<li><span data-contrast=\"auto\">providing access to and training on personalised department alumni dashboards for valuable data insights and methods for outreach, including the creation and communication of invitations and forms for events such as reunions<\/span><\/li>\n<li><span data-contrast=\"auto\">stewarding of volunteers<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">If you would like to request support contacting your alumni, please view the <\/span><a href=\"https:\/\/www.bath.ac.uk\/guides\/contacting-alumni-a-guide-for-staff\/\"><span data-contrast=\"none\">contacting alumni guide for staff.<\/span><\/a><\/p>\n<p><span data-contrast=\"auto\">Then, fill out the <\/span><a href=\"https:\/\/forms.office.com\/e\/sMW5yAfe3q\"><span data-contrast=\"none\">Alumni Data and Contact Request Form.<\/span><\/a><\/p>\n<h1><b><span data-contrast=\"auto\">Tell us about your volunteers<\/span><\/b><\/h1>\n<p><span data-contrast=\"auto\">We know that many of our alumni are involved in volunteering across departments and we want to make sure that they are thanked appropriately for their hard work and made aware of cross-university opportunities\u00a0that may interest you.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">To help us steward the University\u2019s many\u00a0volunteers, it would be great if you could let us know who you have contact with through\u00a0our\u00a0<\/span><a href=\"https:\/\/forms.office.com\/e\/bSe2cTjh6y\"><span data-contrast=\"none\">Volunteer Offer Form<\/span><\/a><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h1><b><span data-contrast=\"auto\">Notable Alumni<\/span><\/b><\/h1>\n<p><span data-contrast=\"auto\">As part of our ambition to reach the top 100 in the QS World University Rankings, we are asking you to get involved and share alumni success stories with us.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If you know of an\u00a0alumnus\u00a0who falls into one of the following five\u00a0categories,\u00a0please do tell us about them using our\u00a0<\/span><a href=\"https:\/\/forms.office.com\/e\/uCDhDnRFQ4\"><span data-contrast=\"none\">Notable alumni submission form<\/span><\/a><span data-contrast=\"auto\">:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Award Winners \u2013 high-profile international awards that have been active for more than five years<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Business Leaders \u2013 C-level executives and board members at publicly listed companies<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Charity or NGO Leaders \u2013 C-Level executives and board members of NGO and charities<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Political Leaders \u2013 current or former government ministers<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Sustainability\u00a0Champions \u2013 alumni whose work tangibly relates to driving sustainability initiatives<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Thank you<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Your department\u2019s collaboration with\u00a0the Advancement Office ensures\u00a0our international network of over 150,000 former students and other stakeholders\u2019 personal data is protected\u00a0-<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"auto\">mitigating data breach risks and allowing the continued cultivation of impactful long-term relationships.<\/span><\/p>\n<p><span data-contrast=\"auto\">We\u2019re\u00a0aiming for higher quality and accessible data for staff across the University,\u00a0to ensure\u00a0our\u00a0compliance\u00a0with\u00a0data protection legislation\u00a0and UK GDPR. This can be achieved\u00a0through\u00a0organised<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0secure data storage\u00a0and\u00a0alumni communication preference prote<\/span><span data-contrast=\"auto\">ction<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"none\">\u2013 in turn\u00a0maintaining\u00a0the reputation of our institution.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Work with us to keep our alumni data safe and secure\u00a0<\/span><span data-contrast=\"auto\">\ud83d\ude0a.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you\u00a0know\u00a0how to\u00a0connect with alumni from your faculty?\u00a0Or are you in touch with alumni directly?\u00a0Would you like to contact alumni for course promotion, research collaboration, industry insight or fundraising and mentorship opportunities?\u00a0Do you need the most up to date data...<\/p>\n","protected":false},"author":2052,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[29],"tags":[4,5,24],"class_list":["post-66","post","type-post","status-publish","format-standard","hentry","category-department-guides","tag-data","tag-information","tag-records"],"acf":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/blogs.bath.ac.uk\/data-and-information-management\/wp-json\/wp\/v2\/posts\/66","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.bath.ac.uk\/data-and-information-management\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.bath.ac.uk\/data-and-information-management\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.bath.ac.uk\/data-and-information-management\/wp-json\/wp\/v2\/users\/2052"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.bath.ac.uk\/data-and-information-management\/wp-json\/wp\/v2\/comments?post=66"}],"version-history":[{"count":0,"href":"https:\/\/blogs.bath.ac.uk\/data-and-information-management\/wp-json\/wp\/v2\/posts\/66\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.bath.ac.uk\/data-and-information-management\/wp-json\/wp\/v2\/media?parent=66"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.bath.ac.uk\/data-and-information-management\/wp-json\/wp\/v2\/categories?post=66"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.bath.ac.uk\/data-and-information-management\/wp-json\/wp\/v2\/tags?post=66"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}