{"id":63,"date":"2022-03-25T09:00:09","date_gmt":"2022-03-25T09:00:09","guid":{"rendered":"https:\/\/blogs.bath.ac.uk\/digital-content-and-development\/?p=63"},"modified":"2022-04-05T12:48:16","modified_gmt":"2022-04-05T11:48:16","slug":"the-right-tool-for-the-job-evaluating-ux-prototyping-tools","status":"publish","type":"post","link":"https:\/\/blogs.bath.ac.uk\/digital-content-and-development\/2022\/03\/25\/the-right-tool-for-the-job-evaluating-ux-prototyping-tools\/","title":{"rendered":"\"The right tool for the job\" - Evaluating UX prototyping tools"},"content":{"rendered":"<h2>What is a prototyping tool anyway?<\/h2>\n<div class=\"\" data-block=\"true\" data-editor=\"47vfl\" data-offset-key=\"7eo7f-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"7eo7f-0-0\"><span class=\"veryhardreadability\"><span data-offset-key=\"7eo7f-0-0\">In basic terms, modern software design can <\/span><\/span><span class=\"passivevoice\"><span data-offset-key=\"7eo7f-1-0\">be broken<\/span><\/span><span class=\"veryhardreadability\"><span data-offset-key=\"7eo7f-2-0\"> down into a few distinct areas; design, front-end development, and back-end development<\/span><\/span><span data-offset-key=\"7eo7f-3-0\">. <\/span><span class=\"hardreadability\"><span data-offset-key=\"7eo7f-4-0\">If you're someone who is great at all three then congratulations, you are a unicorn and are <\/span><\/span><span class=\"adverb\"><span data-offset-key=\"7eo7f-5-0\">probably<\/span><\/span><span class=\"hardreadability\"><span data-offset-key=\"7eo7f-6-0\"> very in-demand<\/span><\/span><span data-offset-key=\"7eo7f-7-0\">.<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"47vfl\" data-offset-key=\"8vcta-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"8vcta-0-0\"><span data-offset-key=\"8vcta-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"47vfl\" data-offset-key=\"8hjj8-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"8hjj8-0-0\"><span data-offset-key=\"8hjj8-0-0\">Most people tend to specialise in only one of these disciplines. <\/span><span class=\"hardreadability\"><span data-offset-key=\"8hjj8-1-0\">People involved in the design bit of the process (web or UI\/UX design) tend to use a prototyping tool for a lot of their workflows<\/span><\/span><span data-offset-key=\"8hjj8-2-0\">. <\/span><span class=\"veryhardreadability\"><span data-offset-key=\"8hjj8-3-0\">These tools allow designers to organise their style libraries and <\/span><\/span><span class=\"adverb\"><span data-offset-key=\"8hjj8-4-0\">quickly<\/span><\/span><span class=\"veryhardreadability\"><span data-offset-key=\"8hjj8-5-0\"> create mock-ups to help communicate their design intent to developers<\/span><\/span><span data-offset-key=\"8hjj8-6-0\">.<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"47vfl\" data-offset-key=\"1bdca-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1bdca-0-0\"><span data-offset-key=\"1bdca-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"47vfl\" data-offset-key=\"esdgo-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"esdgo-0-0\"><span class=\"veryhardreadability\"><span data-offset-key=\"esdgo-0-0\">The best prototyping tools make this process as seamless as possible, allowing designers to create mock-ups that look and behave as close to the finished product as possible<\/span><\/span><span data-offset-key=\"esdgo-1-0\">. <\/span><span class=\"hardreadability\"><span data-offset-key=\"esdgo-2-0\">They also give developers relevant specifications like assets and CSS so that they can more <\/span><\/span><span class=\"adverb\"><span data-offset-key=\"esdgo-3-0\">easily<\/span><\/span><span class=\"hardreadability\"><span data-offset-key=\"esdgo-4-0\"> build to design.<\/span><\/span><\/div>\n<div data-offset-key=\"esdgo-0-0\"><\/div>\n<\/div>\n<figure style=\"width: 658px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/cdn.sketch.com\/uploads\/big-sur-header@2x.png\" alt=\"A screenshot of Sketch- a popular prototyping tool for UI designers\" width=\"658\" height=\"434\" \/><figcaption class=\"wp-caption-text\">The interface for a typical prototyping tool<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h2>The best fit for the digital team<\/h2>\n<div class=\"\" data-block=\"true\" data-editor=\"47vfl\" data-offset-key=\"82ie9-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"82ie9-0-0\"><span class=\"hardreadability\"><span data-offset-key=\"82ie9-0-0\">For a long time, Adobe Photoshop was the go-to package for interface design thanks to its widespread use in the design community<\/span><\/span><span data-offset-key=\"82ie9-1-0\">. <\/span><span class=\"hardreadability\"><span data-offset-key=\"82ie9-2-0\">Dedicated applications for UI design started to appear around 10 years ago with the arrival of <\/span><\/span><a href=\"https:\/\/www.sketch.com\/\"><span data-offset-key=\"82ie9-3-0\">Sketch<\/span><\/a><span data-offset-key=\"82ie9-4-0\">. <\/span><span class=\"hardreadability\"><span data-offset-key=\"82ie9-5-0\">Today, <a href=\"https:\/\/www.figma.com\">Figma<\/a>, <a href=\"https:\/\/www.adobe.com\/uk\/products\/xd.html\">Adobe XD<\/a>, and Sketch make up the three biggest players in this field, with Figma currently leading the pack<\/span><\/span><span data-offset-key=\"82ie9-6-0\">.<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"47vfl\" data-offset-key=\"7ko6q-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"7ko6q-0-0\"><span data-offset-key=\"7ko6q-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"47vfl\" data-offset-key=\"591kv-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"591kv-0-0\"><span data-offset-key=\"591kv-0-0\">The digital development team already uses Figma as their main prototyping tool. However, a recent change in personnel - that would be me - provided an opportunity to revaluate our choice of tool...<\/span><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<h2>The contestants<\/h2>\n<p>There are a mix of Windows and Mac users on the team so we wanted to use a platform-agnostic tool. This took Sketch out of the running, leaving us with a head-to-head contest between Figma and Adobe XD.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-68 size-medium\" src=\"http:\/\/blogs.bath.ac.uk\/digital-content-and-development\/wp-content\/uploads\/sites\/188\/2022\/01\/Figma-vs-XD-300x216.png\" alt=\"\" width=\"300\" height=\"216\" srcset=\"https:\/\/blogs.bath.ac.uk\/digital-content-and-development\/wp-content\/uploads\/sites\/188\/2022\/01\/Figma-vs-XD-300x216.png 300w, https:\/\/blogs.bath.ac.uk\/digital-content-and-development\/wp-content\/uploads\/sites\/188\/2022\/01\/Figma-vs-XD-768x553.png 768w, https:\/\/blogs.bath.ac.uk\/digital-content-and-development\/wp-content\/uploads\/sites\/188\/2022\/01\/Figma-vs-XD-299x215.png 299w, https:\/\/blogs.bath.ac.uk\/digital-content-and-development\/wp-content\/uploads\/sites\/188\/2022\/01\/Figma-vs-XD.png 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span data-offset-key=\"2idb0-0-0\">Both tools have their pros and cons but when all <\/span><span class=\"passivevoice\"><span data-offset-key=\"2idb0-1-0\">is said<\/span><\/span><span data-offset-key=\"2idb0-2-0\"> and done, they are very <\/span><span class=\"complexword\"><span data-offset-key=\"2idb0-3-0\">similar to<\/span><\/span><span data-offset-key=\"2idb0-4-0\"> one another. Both have a similar interface and workflow, and <\/span><span class=\"adverb\"><span data-offset-key=\"2idb0-5-0\">broadly<\/span><\/span><span data-offset-key=\"2idb0-6-0\"> share the same features. <\/span><span class=\"adverb\"><span data-offset-key=\"2idb0-7-0\">Probably<\/span><\/span><span class=\"hardreadability\"><span data-offset-key=\"2idb0-8-0\"> the most important difference is that Figma is available in a web browser whereas Adobe XD is only available as a desktop app<\/span><\/span><span data-offset-key=\"2idb0-9-0\">. This means Adobe XD starts off with a larger barrier to entry<\/span>.<\/p>\n<p>&nbsp;<\/p>\n<h2>The test<\/h2>\n<p><span class=\"veryhardreadability\"><span data-offset-key=\"cpbuf-0-0\">There are several roles on the digital development team including designers, front and back-end developers, not to mention stakeholders outside of the team<\/span><\/span><span data-offset-key=\"cpbuf-1-0\">. Each have their priorities when it comes to tools like these. <\/span><span class=\"complexword\"><span data-offset-key=\"cpbuf-2-0\">However<\/span><\/span><span class=\"hardreadability\"><span data-offset-key=\"cpbuf-3-0\">, after a team discussion, we decided that the most important requirements for our prototyping tool are<\/span><\/span>:<\/p>\n<ul>\n<li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"47vfl\" data-offset-key=\"64lh3-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"64lh3-0-0\"><span class=\"hardreadability\"><span data-offset-key=\"64lh3-0-0\"><span data-text=\"true\">Create flexible, high-fidelity prototypes that are <\/span><\/span><\/span><span class=\"adverb\"><span data-offset-key=\"64lh3-1-0\"><span data-text=\"true\">nearly<\/span><\/span><\/span><span class=\"hardreadability\"><span data-offset-key=\"64lh3-2-0\"><span data-text=\"true\"> identical to a finished web page <\/span><\/span><\/span><span class=\"complexword\"><span data-offset-key=\"64lh3-3-0\"><span data-text=\"true\">in terms of<\/span><\/span><\/span><span class=\"hardreadability\"><span data-offset-key=\"64lh3-4-0\"><span data-text=\"true\"> look and behaviour<\/span><\/span><\/span><\/div>\n<\/li>\n<li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"47vfl\" data-offset-key=\"8r6b0-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"8r6b0-0-0\"><span class=\"hardreadability\"><span data-offset-key=\"8r6b0-0-0\"><span data-text=\"true\">Component structure should be <\/span><\/span><\/span><span class=\"adverb\"><span data-offset-key=\"8r6b0-1-0\"><span data-text=\"true\">fundamentally<\/span><\/span><\/span> <span class=\"complexword\"><span data-offset-key=\"8r6b0-3-0\"><span data-text=\"true\">similar to<\/span><\/span><\/span><span class=\"hardreadability\"><span data-offset-key=\"8r6b0-4-0\"><span data-text=\"true\"> how they <\/span><\/span><\/span><span class=\"passivevoice\"><span data-offset-key=\"8r6b0-5-0\"><span data-text=\"true\">are structured<\/span><\/span><\/span><span class=\"hardreadability\"><span data-offset-key=\"8r6b0-6-0\"><span data-text=\"true\"> on our live site<\/span><\/span><\/span><\/div>\n<\/li>\n<li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"47vfl\" data-offset-key=\"4040k-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"4040k-0-0\"><span data-offset-key=\"4040k-0-0\"><span data-text=\"true\">Must be able to deliver interactive prototypes that behave 'like the real thing'<\/span><\/span><\/div>\n<\/li>\n<li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"47vfl\" data-offset-key=\"7qv77-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"7qv77-0-0\"><span class=\"hardreadability\"><span data-offset-key=\"7qv77-0-0\"><span data-text=\"true\">Stakeholders outside of the development team must be able to access prototypes without friction<\/span><\/span><\/span><span data-offset-key=\"7qv77-1-0\"><span data-text=\"true\">. This means no need to sign up for accounts<\/span><\/span><\/div>\n<\/li>\n<li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"47vfl\" data-offset-key=\"b8mh5-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"b8mh5-0-0\"><span data-offset-key=\"b8mh5-0-0\"><span data-text=\"true\">Designs must <\/span><\/span><span class=\"passivevoice\"><span data-offset-key=\"b8mh5-1-0\"><span data-text=\"true\">be accompanied by<\/span><\/span><\/span><span data-offset-key=\"b8mh5-2-0\"><span data-text=\"true\"> useful specifications. <\/span><\/span><span class=\"adverb\"><span data-offset-key=\"b8mh5-3-0\"><span data-text=\"true\">Ideally<\/span><\/span><\/span><span class=\"hardreadability\"><span data-offset-key=\"b8mh5-4-0\"><span data-text=\"true\"> these should include exportable assets and CSS to make the developer hand-off process as easy as possible<\/span><\/span><\/span><\/div>\n<\/li>\n<\/ul>\n<p class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"b8mh5-0-0\"><span class=\"hardreadability\"><span data-offset-key=\"eil3c-0-0\"><br \/>\nWith these requirements in mind, we set ourselves a task that would emulate a typical story that we would work on as a team<\/span><\/span><span data-offset-key=\"eil3c-1-0\">. <\/span><span class=\"hardreadability\"><span data-offset-key=\"eil3c-2-0\">The task involved reconstructing one of our web pages in both Figma and Adobe XD and then adding a mock new feature to it<\/span><\/span><span data-offset-key=\"eil3c-3-0\">. The feature is question? A button that appears when a user scrolls down the page and, when used, takes the user back to the top of the page.<\/span><\/p>\n<p><span data-offset-key=\"587ql-0-0\">Once built, we give the interactive prototypes and specs to our front-end developers. <\/span><span class=\"veryhardreadability\"><span data-offset-key=\"587ql-1-0\">They <\/span><\/span><span class=\"passivevoice\"><span data-offset-key=\"587ql-2-0\">were tasked<\/span><\/span><span class=\"veryhardreadability\"><span data-offset-key=\"587ql-3-0\"> with <\/span><\/span><span class=\"adverb\"><span data-offset-key=\"587ql-4-0\">correctly<\/span><\/span><span class=\"veryhardreadability\"><span data-offset-key=\"587ql-5-0\"> identifying the design intent from the prototypes and then extracting the specs (size, padding values, typography, and colour value) of the new button<\/span><\/span>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-69\" src=\"http:\/\/blogs.bath.ac.uk\/digital-content-and-development\/wp-content\/uploads\/sites\/188\/2022\/01\/Desktop-2-300x217.png\" alt=\"\" width=\"636\" height=\"460\" srcset=\"https:\/\/blogs.bath.ac.uk\/digital-content-and-development\/wp-content\/uploads\/sites\/188\/2022\/01\/Desktop-2-300x217.png 300w, https:\/\/blogs.bath.ac.uk\/digital-content-and-development\/wp-content\/uploads\/sites\/188\/2022\/01\/Desktop-2-768x555.png 768w, https:\/\/blogs.bath.ac.uk\/digital-content-and-development\/wp-content\/uploads\/sites\/188\/2022\/01\/Desktop-2-297x215.png 297w, https:\/\/blogs.bath.ac.uk\/digital-content-and-development\/wp-content\/uploads\/sites\/188\/2022\/01\/Desktop-2.png 1000w\" sizes=\"auto, (max-width: 636px) 100vw, 636px\" \/><\/p>\n<p><span class=\"veryhardreadability\"><span data-offset-key=\"adn5g-0-0\">While it was tempting to carry out this evaluation as <\/span><\/span><span class=\"adverb\"><span data-offset-key=\"adn5g-1-0\">quickly<\/span><\/span><span class=\"veryhardreadability\"><span data-offset-key=\"adn5g-2-0\"> as possible, we decided to do things <\/span><\/span><span class=\"adverb\"><span data-offset-key=\"adn5g-3-0\">properly<\/span><\/span><span class=\"veryhardreadability\"><span data-offset-key=\"adn5g-4-0\">, <\/span><\/span><span class=\"complexword\"><span data-offset-key=\"adn5g-5-0\">in order to<\/span><\/span><span class=\"veryhardreadability\"><span data-offset-key=\"adn5g-6-0\"> get a feel for the real workflow for each tool<\/span><\/span>.<\/p>\n<p><span class=\"veryhardreadability\"><span data-offset-key=\"1q4b1-0-0\">This meant building out the foundations like layout grids, style libraries, and component libraries<\/span><\/span><span data-offset-key=\"1q4b1-1-0\">. Or at least enough of them to give us a good idea of what that process was like. <\/span><span class=\"hardreadability\"><span data-offset-key=\"1q4b1-2-0\">We could have skipped this step, but, constructing and maintaining a style library or a design system is an important part of using tools like these<\/span><\/span>.<\/p>\n<p>&nbsp;<\/p>\n<h2>And the winner is...<\/h2>\n<p><span data-offset-key=\"ac7u-0-0\">When it comes to the key requirements that we set out, both tools performed well and got the job done. <\/span><span class=\"veryhardreadability\"><span data-offset-key=\"ac7u-1-0\">Both our front-end developers were able to get the gist of what the button did using the interactive prototypes and were able to export the button's icon asset and get its specs<\/span><\/span><span data-offset-key=\"ac7u-2-0\">. <\/span><span class=\"hardreadability\"><span data-offset-key=\"ac7u-3-0\">They were able to do this more <\/span><\/span><span class=\"adverb\"><span data-offset-key=\"ac7u-4-0\">quickly<\/span><\/span><span class=\"hardreadability\"><span data-offset-key=\"ac7u-5-0\"> using Figma but in fairness, they both had previous experience with it<\/span><\/span>.<\/p>\n<p>But we can't sit on the fence forever. And, while both tools are up to the task we must pick a winner... and that winner is Figma.<\/p>\n<p><span class=\"hardreadability\"><span data-offset-key=\"3p88c-0-0\">Figma has several advantages over Adobe XD that make it a better fit for the digital development team here at the University of Bath<\/span><\/span><span data-offset-key=\"3p88c-1-0\">. You access it from a web browser so it's completely device-agnostic. <\/span><span class=\"veryhardreadability\"><span data-offset-key=\"3p88c-2-0\">It has a few more features including more animation triggers which means prototypes are more likely to behave like a finished product<\/span><\/span><span data-offset-key=\"3p88c-3-0\">. Its collaboration tools are much more robust than XD's making it easier for more of us to work on a file at the same time. It's also more <\/span><span class=\"adverb\"><span data-offset-key=\"3p88c-4-0\">widely<\/span><\/span><span data-offset-key=\"3p88c-5-0\"> used and <\/span><span class=\"complexword\"><span data-offset-key=\"3p88c-6-0\">therefore<\/span><\/span><span data-offset-key=\"3p88c-7-0\"> more <\/span><span class=\"adverb\"><span data-offset-key=\"3p88c-8-0\">widely<\/span><\/span><span data-offset-key=\"3p88c-9-0\"> supported. But more than all that, it was able to do <\/span><span class=\"adverb\"><span data-offset-key=\"3p88c-10-0\">virtually<\/span><\/span><span data-offset-key=\"3p88c-11-0\"> everything XD can do and then some<\/span><span data-offset-key=\"3p88c-11-1\">*<\/span>.<\/p>\n<p><span data-offset-key=\"33kb9-0-0\">I say all this as a long time user of Adobe XD and I must admit I was <\/span><span class=\"adverb\"><span data-offset-key=\"33kb9-1-0\">secretly<\/span><\/span><span data-offset-key=\"33kb9-2-0\"> rooting for it to come out on top. But I have to admit that Figma is the better tool for most scenarios. <\/span><span class=\"veryhardreadability\"><span data-offset-key=\"33kb9-3-0\">While it's important that the tool meets the needs of the entire team, as well as other stakeholders, it's the user experience designer who will use it on a daily basis and Figma surprised me with how easy it was to pick up and how I kept on finding little bits of functionality that Adobe XD lacks<\/span><\/span>.<\/p>\n<p><span data-offset-key=\"fb839-0-0\">So after all that, it turns out we made the right choice all along. But sometimes you need to go through an exercise like this to make sure you're not <\/span><span class=\"qualifier\"><span data-offset-key=\"fb839-1-0\">just<\/span><\/span><span data-offset-key=\"fb839-2-0\"> sticking with what you know. Ask yourself if your tool <\/span><span class=\"adverb\"><span data-offset-key=\"fb839-3-0\">really<\/span><\/span><span data-offset-key=\"fb839-4-0\"> is the best one for the job<\/span>.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>*<\/strong><em> In the interest of fairness, I should point out that at the time of writing, a lot of Figma's more robust features (including style and component libraries) are locked behind its professional tier. However, they offer this tier free of charge if you're a student or an educator.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is a prototyping tool anyway? In basic terms, modern software design can be broken down into a few distinct areas; design, front-end development, and back-end development. If you're someone who is great at all three then congratulations, you are...<\/p>\n","protected":false},"author":1623,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[30],"tags":[11,13,15,14,12,16],"class_list":["post-63","post","type-post","status-publish","format-standard","hentry","category-user-experience","tag-design","tag-interface","tag-user-experience","tag-user-testing","tag-ux","tag-web-design"],"acf":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/blogs.bath.ac.uk\/digital-content-and-development\/wp-json\/wp\/v2\/posts\/63","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.bath.ac.uk\/digital-content-and-development\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.bath.ac.uk\/digital-content-and-development\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.bath.ac.uk\/digital-content-and-development\/wp-json\/wp\/v2\/users\/1623"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.bath.ac.uk\/digital-content-and-development\/wp-json\/wp\/v2\/comments?post=63"}],"version-history":[{"count":0,"href":"https:\/\/blogs.bath.ac.uk\/digital-content-and-development\/wp-json\/wp\/v2\/posts\/63\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.bath.ac.uk\/digital-content-and-development\/wp-json\/wp\/v2\/media?parent=63"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.bath.ac.uk\/digital-content-and-development\/wp-json\/wp\/v2\/categories?post=63"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.bath.ac.uk\/digital-content-and-development\/wp-json\/wp\/v2\/tags?post=63"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}