On Thursday (14th May) Pamela Agar, Head of Digital Media and Marketing from Imperial College, and I ran a seminar for CASE Europe. Our aim was to move people on from 'wouldn't it be nice' discussions around Web 2.0 to showing practical examples from Universities that have benefited taking a different approach to content delivery.
"Beyond the hype: getting the most from your web presence" featured a range of presentations from Jeremy Speller (UCL) talking about iTunes U to Jane Van de Ban (Birkbeck) dispelling some of the myths regarding writing for the web. The day was really interesting and some of the presentations insightful. As a co-chair my ability to take notes (and fully engage) was somewhat limited but I did note down a few observations and things that I'd like to investigate further.
5 things I learnt / hadn't considered:
- It takes users a millisecond to make a judgement in your website
- Duke University (US) gave away iPods to all students in 2004 - 5 years ago and we're still talking about it now!
- Warwick are creating a system whereby you upload a video and the branding is added automatically and the video is then published. - A real step on for 'quick and professional video'.
- Imperial hand pick related articles for ALL news stories - this keeps people engaged for a lot longer.
- Using web stats to inform international office about potential new markets / trends (via @jamesmellor).
A few things I want to investigate further:
- iTunes U (and iTunes U private) - Until Thursday I wasn't aware of iTunes U (Private) and love the way UCL are using this to store lectures (via Moodle)
- Google Insights - via @picklejar
- Capturing more video content for our website
If you're interesting in knowing more have a look at the twitter conversation.