Defining editorial style for the University of Bath

Posted in: Content design

An important aspect of the Digital team's function is helping the University's web publishers to deliver a consistently high standard of content across

After plenty of research and several animated discussions, we’ve updated our style guides and put them online to help staff across the University to produce great content for our users.

What’s a style guide?

A style guide lays the foundations for clear and consistent communications across an organisation. It sets out the basics of writing concisely and without jargon, removing doubt and empowering writers as they create content.

Setting our own style standards also removes the need to rely on external resources (such as the excellent Economist guide) for common style questions, and allows us to support the specific daily needs of our organisation.

We’ve developed three initial guides:

Editorial style guide – a set of pointers about how to write for the web, plus house spellings, help with punctuation and grammar, and much more.

Image guide – guidance about choosing, preparing and uploading appropriate images to bring our web content to life.

Blogging style guide – advice for the University of Bath’s blogging community to help them keep their posts in shape and their readers happy.

Instead of opting for an A-Z list, we’ve categorised the entries in each guide to help users quickly find the answers they need.

Who cares about style?
Our users do, so we do too. After all, we want them to engage with and enjoy our content. By sticking to a shared style, we aim to give our audience the best possible experience of interacting with the University website.

What’s next?

There’s always more to say about style, so we’ll be improving and adding to our guides over the coming months.

Got a style question? Spotted an error? Email us at


Posted in: Content design