Miao He
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Worldwide: the journey so far
Shipping the third edition Before the Christmas holiday, we launched the latest edition of Worldwide: the end-of-year review. It was the time of the year to look in the rearview mirror and celebrate what Bath has achieved throughout 2016. The...
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Rio Olympics and Brazil takeover of Worldwide and its performance
In May 2016, we launched the very first edition of Worldwide – the South Africa takeover. A few months later, we launched its second edition to focus on the Rio Olympics and Brazil. The goal of this takeover was to...
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Launching Worldwide
We have recently launched Worldwide on bath.ac.uk. It is a new central hub to curate international content across the website and will focus on a specific country or region. This is to support the implementation of the University’s International Strategy. For...
More from this author
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Building Bath’s digital presence on Chinese social media
There is a whole other social media world out there beyond Facebook and Twitter that the University of Bath can be part of. Sina Weibo is the first non-English social media site on which the University has established an official account....
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Day 4 at Harvard: We need to rethink teaching and learning in the digital age
During the past three years, Harvard has made university-wide effort to combine technology into education. My visit to HarvardX is an incredibly eye-opening experience. Michael Rutter, Director of Communications, and Meghan Morrissey, Senior Project Lead at HarvardX, give me a tour...
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Day 3 at Harvard: Storytelling in the digital world
As a subscriber to Harvard Gazette's daily email newsletter, I am constantly impressed by how the stories are told and the stunning photos that are worth 'a thousand words'. The quality of content on the website has been inspirational to...
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Day 2 at Harvard: How Harvard Business School creates its unique brand experience
Walking across the Charles River from Cambridge on a sunny autumn day is definitely a treat. At the end of the bridge is Harvard Business School where I'm meeting Brian Kenny, Chief Marketing and Communications Officer at HBS. My meeting...
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Day 1 at Harvard: It's all about collaboration
Harvard University has established the best practices for content, multimedia and social. I'm visiting Harvard to learn how the team develops and delivers a comprehensive strategy for digital communications and engagement. I kicked off my one-week long trip to Harvard by having...
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Improving the international country pages
We provide international applicants with specific information on entry requirements, funding and scholarships, university services for international students, how to contact an agent and forthcoming visits. All of this information is on our country pages. As part of the development of the...