Richard Prowse

I’m Rich, Head of Digital at the University of Bath, where I lead a multi-disciplinary team of content creators, designers and developers responsible for bath.ac.uk. For the past ten years, I have led on digital content at top-ranking English universities. Most recently, working on a programme to transform the University’s digital marketing and communications platforms at Bath. Founder of Bath’s first content meet up, I regularly talk about my experience of adopting an agile approach to content development, content strategy and user experience design.

  • First pages of the new Bath website are live

    Today we published a number of sections on the new Bath website. These pages appear in our new designs, managed by our new CMS and they have been produced using our new approach to content design. The sections are: Eateries...

  • In April the University website is changing

    Just over a year ago, the University began work on an ambitious project to develop a new website and publishing platform to replace our nearly decade-old content management system. We are now ready to begin launching the new bath.ac.uk. The...

  • Changes to content maintenance during the beta

    This week we reviewed the changes we introduced in April to content maintenance in preparation for the start of the new academic year. To make sure that we can continue to support lead publishers who are working on transitioning content,...

  • bath.ac.uk content by the numbers and the next steps

    In March, the Digital team set out on an ambitious project to inventory bath.ac.uk. Our purpose was to learn more about the content we create and the publishers who write it. Gathering this knowledge with a thorough inventory process is...

  • Advice for lead publishers managing new content requests

    In the last 2 weeks, we have met with over 20 teams to introduce the new bath.ac.uk and publishing platform. In these meetings, lead publishers often asked us how to manage new content requests while working on the Beta. We...

  • Improving our short URL service

    Starting from today, if you ask us to create or edit a short URL on www.bath.ac.uk, we'll provide you with a go.bath.ac.uk web address instead. Benefits of go.bath.ac.uk Short URLs are shortened web addresses which are used in marketing campaigns, social...

  • Video guidelines for content creators

    548,394 minutes of video were watched last year by visitors to bath.ac.uk and its supporting YouTube channel. Video is a great way to tell stories and share them with others and we can make visitors' experiences even better by making...

  • How we look after content on bath.ac.uk

    We’re changing the way we manage content maintenance on bath.ac.uk to make it easier for you to submit a task and keep track of its progress as we work on it. This change affects all the people we work with who...

  • Hello from the new Web Content Manager

    Its just over 100 days since I joined the university, so I thought it was about time I said hello! As Web Content Manager, I'm editor in chief responsible for the content you read, watch and listen to on bath.ac.uk. My job is to make sure that I keep our 2.5 million readers happy; not an easy task trust me.