{"id":6262,"date":"2015-03-06T07:55:51","date_gmt":"2015-03-06T07:55:51","guid":{"rendered":"http:\/\/blogs.bath.ac.uk\/edswahs\/?p=6262"},"modified":"2015-03-06T07:55:51","modified_gmt":"2015-03-06T07:55:51","slug":"when-did-you-last-indulge-in-moral-licensing","status":"publish","type":"post","link":"https:\/\/blogs.bath.ac.uk\/edswahs\/2015\/03\/06\/when-did-you-last-indulge-in-moral-licensing\/","title":{"rendered":"When did you last indulge in moral licensing?"},"content":{"rendered":"

When you've done something rather green and virtuous, like wearing that extra jumper, using those life-time bags, or riding to work on the bike, do you then reward yourself in some way? \u00a0Perhaps in quite an ungreen way?\u00a0 If so, you're not alone\u00a0as this Stanford study<\/a> illustrates.<\/p>\n

Here's another example\u00a0in an abstract of a 2009 Canadian study:<\/p>\n

Consumer choices not only reflect price and quality preferences but also social and moral values as witnessed in the remarkable growth of the global market for organic and environmentally friendly products. \u00a0Building on recent research on behavioral priming and moral regulation, we find that mere exposure to green products and the purchase of them lead to markedly different behavioral consequences. \u00a0In line with the halo associated with green consumerism, people act more altruistically after mere exposure to green than conventional products. \u00a0However, people act less altruistically and are more likely to cheat and steal after purchasing green products as opposed to conventional products. Together, the studies show that consumption is more tightly connected to our social and ethical behaviors in directions and domains other than previously thought.<\/em><\/p><\/blockquote>\n

This sort of indulgence (I am not immune!) is not quite the opposite of acts like\u00a0carbon offsetting and the like which\u00a0are often quite public displays of virtue. \u00a0Moral licensing, by contrast, seems inherently a more private act. \u00a0Go on! \u00a0Now, you're worth it.<\/p>\n","protected":false},"excerpt":{"rendered":"

When you've done something rather green and virtuous, like wearing that extra jumper, using those life-time bags, or riding to work on the bike, do you then reward yourself in some way? \u00a0Perhaps in quite an ungreen way?\u00a0 If so,...<\/p>\n","protected":false},"author":237,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[2,3],"tags":[],"class_list":["post-6262","post","type-post","status-publish","format-standard","hentry","category-comment","category-new-publications"],"acf":[],"jetpack_featured_media_url":"","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/blogs.bath.ac.uk\/edswahs\/wp-json\/wp\/v2\/posts\/6262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.bath.ac.uk\/edswahs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.bath.ac.uk\/edswahs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.bath.ac.uk\/edswahs\/wp-json\/wp\/v2\/users\/237"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.bath.ac.uk\/edswahs\/wp-json\/wp\/v2\/comments?post=6262"}],"version-history":[{"count":0,"href":"https:\/\/blogs.bath.ac.uk\/edswahs\/wp-json\/wp\/v2\/posts\/6262\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.bath.ac.uk\/edswahs\/wp-json\/wp\/v2\/media?parent=6262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.bath.ac.uk\/edswahs\/wp-json\/wp\/v2\/categories?post=6262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.bath.ac.uk\/edswahs\/wp-json\/wp\/v2\/tags?post=6262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}