{"id":6590,"date":"2016-02-12T07:18:22","date_gmt":"2016-02-12T07:18:22","guid":{"rendered":"http:\/\/blogs.bath.ac.uk\/edswahs\/?p=6590"},"modified":"2016-02-12T07:18:22","modified_gmt":"2016-02-12T07:18:22","slug":"please-show-the-love-but-dont-forget-the-money","status":"publish","type":"post","link":"https:\/\/blogs.bath.ac.uk\/edswahs\/2016\/02\/12\/please-show-the-love-but-dont-forget-the-money\/","title":{"rendered":"Please show the love \u2013 but don't forget the money"},"content":{"rendered":"<p>WWF-UK sent an email to its supporters last week saying,<\/p>\n<blockquote><p><em>\" ... building<\/em> on<em> the success of our film last Valentine\u2019s day, please watch the following poignant short (5 minutes) <a href=\"http:\/\/po.st\/iwishfilm\">film<\/a> with Jeremy Irons and Maxine Peake. \u00a0It is based on a letter from a grandfather to his granddaughter about the world he cherishes and wishes for her to grow up in \u2013 a world threatened by our changing climate. \u00a0It was written especially for the campaign, by award-winning author Michael Morpurgo. \u00a0When it went live at midnight on February 3rd we had already achieved over half a million views by 8.30 am!\"<\/em><\/p><\/blockquote>\n<p>WWF even suggested some tweets for supporters who were too busy to think for themselves:<\/p>\n<ul>\n<li>Michael Morpurgo\u2019s beautiful words remind us we have to #ShowTheLove for future generations - and act now\u00a0http:\/\/po.st\/iwishfilm<\/li>\n<li>Poignant and powerful: watch this beautiful new short film calling us to #ShowTheLove for all we hold dear\u00a0http:\/\/po.st\/iwishfilm<\/li>\n<li>Michael Morpurgo's wish for the world is worth sharing. Jeremy Irons [or Maxine Peake] agrees. Do you? WATCH\u00a0http:\/\/po.st\/iwishfilm\u00a0#ShowTheLove<\/li>\n<li>All beautiful things begin with a wish. Like this\u2026\u00a0http:\/\/po.st\/iwishfilm\u00a0#ShowTheLove<\/li>\n<li>What does the writer of #WarHorse have to say about climate change? Simple. True. Do you agree?\u00a0http:\/\/po.st\/iwishfilm\u00a0#ShowTheLove<\/li>\n<\/ul>\n<p>I watched. \u00a0It's all nostalgic\u00a0sepia tones and insistent mood music. \u00a0Here are a couple of the more memorable lines:<\/p>\n<blockquote><p><em>\"... if we don't care for it, this good earth of ours\u00a0will be as arid and lifeless as the moon.<\/em><\/p>\n<p><em>\"... our world is as fragile as you\u00a0are, as I am, as the trees are, as the birds are, ...<\/em><\/p><\/blockquote>\n<p>It ends with Maxine in tears \"loving and planting\".<\/p>\n<p>Of course, this is\u00a0not something to analyse deeply, but to be swept up by; to feel that warm glow of being part of the greater whole that is\u00a0WWF, and all the other charities that are part of this sentimental appeal for support, and cash.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WWF-UK sent an email to its supporters last week saying, \" ... building on the success of our film last Valentine\u2019s day, please watch the following poignant short (5 minutes) film with Jeremy Irons and Maxine Peake. \u00a0It is based...<\/p>\n","protected":false},"author":237,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[2,4],"tags":[],"class_list":["post-6590","post","type-post","status-publish","format-standard","hentry","category-comment","category-news-and-updates"],"acf":[],"jetpack_featured_media_url":"","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/blogs.bath.ac.uk\/edswahs\/wp-json\/wp\/v2\/posts\/6590","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.bath.ac.uk\/edswahs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.bath.ac.uk\/edswahs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.bath.ac.uk\/edswahs\/wp-json\/wp\/v2\/users\/237"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.bath.ac.uk\/edswahs\/wp-json\/wp\/v2\/comments?post=6590"}],"version-history":[{"count":0,"href":"https:\/\/blogs.bath.ac.uk\/edswahs\/wp-json\/wp\/v2\/posts\/6590\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.bath.ac.uk\/edswahs\/wp-json\/wp\/v2\/media?parent=6590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.bath.ac.uk\/edswahs\/wp-json\/wp\/v2\/categories?post=6590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.bath.ac.uk\/edswahs\/wp-json\/wp\/v2\/tags?post=6590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}