{"id":153,"date":"2016-05-19T09:01:10","date_gmt":"2016-05-19T08:01:10","guid":{"rendered":"http:\/\/blogs.bath.ac.uk\/research-marketing\/?p=153"},"modified":"2017-11-01T14:00:48","modified_gmt":"2017-11-01T14:00:48","slug":"name-checked-on-netflix","status":"publish","type":"post","link":"https:\/\/blogs.bath.ac.uk\/knowledge-exchange-and-research-impact\/2016\/05\/19\/name-checked-on-netflix\/","title":{"rendered":"Name-checked on Netflix"},"content":{"rendered":"<p><strong>It\u2019s often hard to know in advance of its release just how far and wide a news story about our research will travel.<\/strong><\/p>\n<p>In December, when my colleague Rob sat down with <a href=\"http:\/\/www.bath.ac.uk\/chem-eng\/people\/chuck\/\">Chris Chuck<\/a> (<a href=\"http:\/\/www.bath.ac.uk\/csct\/\">Centre for Sustainable Chemical Technologies<\/a> and <a href=\"http:\/\/www.bath.ac.uk\/chem-eng\/\">Department of Chemical Engineering<\/a>) to discuss <a href=\"http:\/\/www.bath.ac.uk\/research\/news\/2015\/12\/07\/4-4m-grant-to-develop-a-yeast-alternative-to-palm-oil\/\">this story<\/a> about news of significant new funding to develop a yeast-based alternative to palm oil, neither \u2013 I imagine \u2013 would have predicted that six months on this work would be referenced on a hit, prime-time US TV show.<\/p>\n<p>But that\u2019s just what\u2019s happened.<\/p>\n<p>Via a tweet from former CSCT PhD <a href=\"https:\/\/twitter.com\/rhodrij\">Rhod Jenkins<\/a>, we were alerted this week to a recent episode of <a href=\"https:\/\/www.netflix.com\/gb\/title\/80017537\"><em>Grace and Frankie<\/em><\/a> - the America comedy drama starring Jane Fonda and Lily Tomlin currently streaming on Netflix \u2013 and a specific scene where the character Frankie, the hippy art teacher played by Tomlin, quite incredibly, talks directly about Chris\u2019 work.<\/p>\n<p>Frankie\u00a0tells Grace:<\/p>\n<p style=\"padding-left: 30px\"><em>\u201cThe word is yeast. I\u2019ve done some research and I\u2019ve found that scientists at the University of Bath believe yeast will duplicate palm oil\u2019s key properties almost exactly.\u201d<\/em><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Just watching <a href=\"https:\/\/twitter.com\/netflix?ref_src=twsrc%5Etfw\">@Netflix<\/a>&#39;s <a href=\"https:\/\/twitter.com\/GraceandFrankie?ref_src=twsrc%5Etfw\">@GraceandFrankie<\/a> &amp; came across this scene. Those scientists are my old group, <a href=\"https:\/\/twitter.com\/ChuckGroup?ref_src=twsrc%5Etfw\">@ChuckGroup<\/a>! <a href=\"https:\/\/t.co\/lOD9D2MpoY\">pic.twitter.com\/lOD9D2MpoY<\/a><\/p>\n<p>&mdash; Rhod Jenkins (@rhodrij) <a href=\"https:\/\/twitter.com\/rhodrij\/status\/732384573464580096?ref_src=twsrc%5Etfw\">May 17, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>We think this must be a first for our research, so please do catch it (Season 2, Episode 10) if you\u2019re on Netflix! Thanks very much to Rhod too, who is currently working as a Post-Doc researching sustainable biofuels at <a href=\"http:\/\/www.lanl.gov\/\">Los Alamos National Laboratory<\/a> in New Mexico.<\/p>\n<h2>Extensive media coverage<\/h2>\n<p>In truth Netflix's\u00a0<em>Grace and Frankie<\/em> is just the latest in a long list\u00a0of media around the world to have picked up on this\u00a0research. What started out as a news item for <a href=\"http:\/\/www.bath.ac.uk\/play\/video\/1450105920\">regional print, radio and TV<\/a>, soon became a national story <a href=\"http:\/\/www.independent.co.uk\/environment\/palm-oil-alternative-could-avert-devastation-caused-by-plantations-a6762811.html\">featured by UK broadsheets<\/a>, before spreading around the world, most significantly perhaps thanks to\u00a0coverage by <a href=\"http:\/\/www.reuters.com\/video\/2016\/01\/20\/palm-oil-alternative-could-help-save-ora?videoId=367099783&amp;videoChannel=6&amp;ct=t\">Reuters US<\/a>.<\/p>\n<p>This has helped generate a huge buzz around Chris\u2019 work, including in the sector in influential trade publications. This extensive coverage has helped Chris reach future collaborators and industry partners \u2013 proving just why media engagement can be an <a href=\"http:\/\/www.bath.ac.uk\/ris\/impact\/index.html\">important pathway to impact<\/a>.<\/p>\n<p>And if all that media coverage wasn\u2019t enough, <a href=\"https:\/\/www.upworthy.com\/\">Upworthy<\/a> have also drawn on the work for a campaigning video shared widely on Facebook. This has already <a href=\"https:\/\/www.facebook.com\/Upworthy\/videos\/1209638715743651\/\">been seen by nearly 100,000 people<\/a>.<\/p>\n<p>Finally, if you missed it at the time, here's the initial video we created that started the ball rolling in the first place!<\/p>\n<p><iframe loading=\"lazy\" title=\"Dr Chris Chuck yeast alternative to palm oil research project\" src=\"https:\/\/player.vimeo.com\/video\/146655152?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s often hard to know in advance of its release just how far and wide a news story about our research will travel. In December, when my colleague Rob sat down with Chris Chuck (Centre for Sustainable Chemical Technologies and...<\/p>\n","protected":false},"author":295,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[104],"tags":[51,54,44,52,50,53],"class_list":["post-153","post","type-post","status-publish","format-standard","hentry","category-research-promotion","tag-csct","tag-impact","tag-media","tag-netflix","tag-palm-oil","tag-us-tv"],"acf":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/blogs.bath.ac.uk\/knowledge-exchange-and-research-impact\/wp-json\/wp\/v2\/posts\/153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.bath.ac.uk\/knowledge-exchange-and-research-impact\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.bath.ac.uk\/knowledge-exchange-and-research-impact\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.bath.ac.uk\/knowledge-exchange-and-research-impact\/wp-json\/wp\/v2\/users\/295"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.bath.ac.uk\/knowledge-exchange-and-research-impact\/wp-json\/wp\/v2\/comments?post=153"}],"version-history":[{"count":0,"href":"https:\/\/blogs.bath.ac.uk\/knowledge-exchange-and-research-impact\/wp-json\/wp\/v2\/posts\/153\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.bath.ac.uk\/knowledge-exchange-and-research-impact\/wp-json\/wp\/v2\/media?parent=153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.bath.ac.uk\/knowledge-exchange-and-research-impact\/wp-json\/wp\/v2\/categories?post=153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.bath.ac.uk\/knowledge-exchange-and-research-impact\/wp-json\/wp\/v2\/tags?post=153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}