{"id":642,"date":"2021-03-08T14:05:21","date_gmt":"2021-03-08T14:05:21","guid":{"rendered":"https:\/\/blogs.bath.ac.uk\/publicengagement\/?p=642"},"modified":"2021-03-08T14:06:48","modified_gmt":"2021-03-08T14:06:48","slug":"how-to-create-an-engaged-lecture-series","status":"publish","type":"post","link":"https:\/\/blogs.bath.ac.uk\/publicengagement\/2021\/03\/08\/how-to-create-an-engaged-lecture-series\/","title":{"rendered":"How to create an engaged lecture series"},"content":{"rendered":"<p><span data-contrast=\"auto\">A lecture series is a common feature of many UK universities' public-facing programme of events.\u202f Typically, these are dominated by the single academic communicating their research to a large audience in a lecture theatre situated deep within the campus. While there\u2019s nothing inherently wrong with this model, we wanted to play around with it and test some ideas when we assumed responsibility for the University of Bath's\u00a0<\/span><a href=\"https:\/\/www.bath.ac.uk\/campaigns\/minerva-series-of-lectures\/\"><span data-contrast=\"none\">Minerva Lecture Series<\/span><\/a><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">Over the last 18 months, we've created a programme of events in the series that has fostered a dialogue between researcher and audience and acted as a platform for both researchers and the local community.\u00a0<\/span><span data-contrast=\"auto\">Here\u2019s some of what we\u2019ve learned:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">A platform for community organisations<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">A lecture series is a platform that is usually given to academics. What if you\u00a0<\/span><span data-contrast=\"auto\">also\u00a0<\/span><span data-contrast=\"auto\">offered that platform to local communities whilst keeping a focus on research? What would that look like? We tried this out using\u00a0<\/span><span data-contrast=\"auto\">two main techniques.\u00a0<\/span><span data-contrast=\"auto\">Firstly, we asked our speakers to invite their research collaborators to chair or participate in their lecture. Secondly, we have used a Minerva lecture to set up conversations between researchers and local community groups who are interested in their research<\/span><span data-contrast=\"auto\">\u00a0by inviting\u00a0<\/span><span data-contrast=\"auto\">members of those community group<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">\u00a0to introduce or chair the event<\/span><span data-contrast=\"auto\">. For example, our last Minerva lecture, \u2018<\/span><a href=\"https:\/\/vimeo.com\/showcase\/5413701\/video\/513778295\"><span data-contrast=\"none\">Disease in a Dish: A New Way of Studying Dementia\u2019<\/span><\/a><span data-contrast=\"auto\">\u00a0was hosted by Stephen Linsey from the Alzheimer\u2019s charity\u00a0<\/span><a href=\"https:\/\/www.alzheimers-brace.org\/\"><span data-contrast=\"none\">BRACE<\/span><\/a><span data-contrast=\"auto\">, who said:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<blockquote><p><span data-contrast=\"auto\">\u2018I\u2019m not from the University and I have no connections with the University, but it is through Vasanta\u2019s (the speaker) research that I know about her and why it\u2019s my pleasure to introduce her talk\u2019<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><\/blockquote>\n<p><span data-contrast=\"auto\">Having a chair from outside the University changes the power balance of a lecture. Instead of being clearly held by the institution, the Minerva Lecture Series has become a platform for research and all those affected by it. The University hosts the lecture series rather than owning it and gives community groups a platform to <\/span><span data-contrast=\"auto\">share<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">their work alongside<\/span><span data-contrast=\"auto\">\u00a0research from the University.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">The chair\u00a0has the opportunity to\u00a0share their work through both an introduction at the start of the lecture and being an active part of the Q&amp;A section and responding to questions that are more relevant to their work than the\u00a0<\/span><span data-contrast=\"auto\">researcher.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Moving the lecture series online has allowed us to invite a greater variety of chairs from organisations across\u00a0<\/span><span data-contrast=\"auto\">the\u00a0<\/span><span data-contrast=\"auto\">South West<\/span><span data-contrast=\"auto\">\u00a0of<\/span><span data-contrast=\"auto\"> England and opens up the opportunity to invite guests from around the world with travel barriers removed.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">A variety of formats<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Another change we made to the Minerva Series was to increase the variety of event formats that make up the programme. The series now consists of panel discussions, film screenings, in-conversations and comedy\u00a0shows, a<\/span><span data-contrast=\"auto\">longside<\/span><span data-contrast=\"auto\">\u00a0typical lectures.\u00a0<\/span><span data-contrast=\"auto\">Having a diverse variety of formats has helped us diversify our audience, our content and the participating speakers and provide a richer experience for repeat audience members.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">For example, an \u2018in-conversation\u2019 event we held back in June\u00a02020 \u202f\u2018,\u00a0<\/span><a href=\"https:\/\/vimeo.com\/showcase\/5413701\/video\/442745768\"><span data-contrast=\"none\">Climate change, coronavirus and anxiety\u2019<\/span><\/a><span data-contrast=\"auto\">\u00a0dedicated more than half the run time to audience questions. While this event attracted a smaller than usual audience, we received more audience questions than we had attendees. The two speakers had enough time to address almost all the questions. In this way, the audience was able to shape the direction and content of the session.\u00a0<\/span><span data-contrast=\"auto\">A good example of\u00a0<\/span><span data-contrast=\"auto\">how alternate formats can create a rich two-way interaction between the audience and researchers.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Topics that are relevant to the local community<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">As lecture series ha<\/span><span data-contrast=\"auto\">ve<\/span><span data-contrast=\"auto\">\u00a0traditionally been a platform for academics, it\u2019s no surprise that the topics are often\u00a0<\/span><span data-contrast=\"auto\">driven by what academics are studying and which academics are willing to come forward.<\/span><span data-contrast=\"auto\">\u00a0There\u2019s nothing wrong with\u00a0this, and\u00a0sharing upcoming and breaking research is an important role for the lecture series, but we wanted to go one step beyond and match our research strengths to community interest.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">We\u2019re currently in the planning stages for the 2021\/22 Minerva Series, and we're testing out how best to align the topics communities are interested in and our research strengths. Our working process involves:<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">making a list of topics that reflect our research strengths<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">reaching out to key community partners\u00a0and\u202f third\u00a0sector organisations to ask them and their members\/service users what topics they are most interested in<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">looking for overlaps between these two areas<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">This might mean seeking out new speakers if a key area of interest has emerged that we hadn\u2019t anticipated or provide an opportunity for us to link up community organisations with researchers that share an interest as panellists or chairs for a lecture. Most important, it will ensure our lecture series reflects the interests of the local community.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">An engaged lecture series<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Throughout this work, we\u2019ve learned not to give up on lecture series as an engagement method.\u00a0<\/span><span data-contrast=\"auto\">With the right modifications and careful thinking,\u00a0<\/span><span data-contrast=\"auto\">you can foster meaningful two-way engagement through a public lecture.\u00a0<\/span><span data-contrast=\"auto\">Through this process we have seen audience numbers rise<\/span><span data-contrast=\"auto\">\u00a0from<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">20 \u2013\u00a0<\/span><span data-contrast=\"auto\">1<\/span><span data-contrast=\"auto\">00 attendees in 2018\/19 to consistently reaching 100 \u2013 200+ attendees in 2020\/21.<\/span><span data-contrast=\"auto\">\u00a0We\u2019ve<\/span><span data-contrast=\"auto\">\u00a0also\u00a0<\/span><span data-contrast=\"auto\">seen the diversity of the audience increase with a higher percentage of younger (34-45)<\/span><span data-contrast=\"auto\">\u00a0professional<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">\u00a0attending. We also have found 30% of the audience attending had no prior link to the University of Bath, suggesting the programme is successfully reaching and sharing\u00a0<\/span><span data-contrast=\"auto\">research<\/span><span data-contrast=\"auto\">\u00a0with new audiences.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Recognising the Minerva Series<\/span><span data-contrast=\"auto\">\u2019<\/span><span data-contrast=\"auto\">\u00a0value for creating partnerships with and giving a platform to community groups and third sector organisation<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">\u00a0has helped us reaffirm the value of the Minerva Series when the University of Bath has a\u00a0<\/span><a href=\"https:\/\/blogs.bath.ac.uk\/civic-engagement\/2020\/12\/16\/update-cua-development\/\"><span data-contrast=\"none\">renewed focus on our civic and local engagemen<\/span><\/a><span data-contrast=\"auto\">t.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Rob Cooper is Public Engagement Officer at the University of Bath\u202f<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A lecture series is a common feature of many UK universities' public-facing programme of events.\u202f Typically, these are dominated by the single academic communicating their research to a large audience in a lecture theatre situated deep within the campus. While...<\/p>\n","protected":false},"author":1073,"featured_media":241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[40,61],"tags":[77,88,38],"class_list":["post-642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-civic-engagement","category-doing-public-engagement","tag-minerva","tag-public-engagement-professionals","tag-rob-cooper"],"acf":[],"jetpack_featured_media_url":"https:\/\/blogs.bath.ac.uk\/publicengagement\/wp-content\/uploads\/sites\/130\/2019\/05\/Leadership-4.jpg","_links":{"self":[{"href":"https:\/\/blogs.bath.ac.uk\/publicengagement\/wp-json\/wp\/v2\/posts\/642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.bath.ac.uk\/publicengagement\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.bath.ac.uk\/publicengagement\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.bath.ac.uk\/publicengagement\/wp-json\/wp\/v2\/users\/1073"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.bath.ac.uk\/publicengagement\/wp-json\/wp\/v2\/comments?post=642"}],"version-history":[{"count":0,"href":"https:\/\/blogs.bath.ac.uk\/publicengagement\/wp-json\/wp\/v2\/posts\/642\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.bath.ac.uk\/publicengagement\/wp-json\/wp\/v2\/media\/241"}],"wp:attachment":[{"href":"https:\/\/blogs.bath.ac.uk\/publicengagement\/wp-json\/wp\/v2\/media?parent=642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.bath.ac.uk\/publicengagement\/wp-json\/wp\/v2\/categories?post=642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.bath.ac.uk\/publicengagement\/wp-json\/wp\/v2\/tags?post=642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}