Do you know how to connect with alumni from your faculty? Or are you in touch with alumni directly? Would you like to contact alumni for course promotion, research collaboration, industry insight or fundraising and mentorship opportunities? Do you need the most up to date data and information available?

Well, the Advancement Office can help.

The Advancement Office cultivates lifelong relationships with the University of Bath’s alumni, friends and supporters. We store and process information to provide benefits and services to alumni (including honorary graduates and former staff), and fundraise to further the mission of the University, supporting students, teaching, research and capital projects.

We can help individual departments, and the wider University utilise and, most importantly, store alumni data. Ensuring that data about our alumni is stored in one place and creates one source of truth, allowing us to understand more about them and respect their communication preferences. Through the Advancement Office, alumni volunteers and donors have proper stewardship officially recognising them and allowing the opportunity to cultivate philanthropic relationships.

Moreover, the Advancement Office provides departments with data insights in the form of department dashboards. These dashboards provide demographic and education information of alumni, such as graduation year, degree level, subject, job title, contact preferences and a map to show location number by city, which is filterable by subject and year group. For those working with alumni within their department, you can access these PowerBI dashboards by emailing the Advancement Office at advancement@bath.ac.uk or preferably fill in the Alumni Data and Contact Request Form.

Benefits to your department and wider University community

Your department and students can hugely benefit from the advice, support and knowledge of the alumni community. Utilise the Advancement Office’s services to synchronise your use and storage of alumni data and create more accurate, organised and accessible data in one place. Doing so will also reduce your department’s risk, improve statutory compliance and in turn save you time.

Types of alumni data we hold

We hold and process data via our customer relations management software and secure database called Raiser’s Edge. Just some of the data we hold includes:

• name (title, first name, known as, surname)
• biographical (gender, date of birth, spouse name, education)
• address (home/business address, current and previous)
• contact details (email address, phone number, LinkedIn and previous invalid contacts)
• business details (current job title, organisation name, location)
• communication preferences (email, mail, SMS, phone)

Data compliance

Our careful tracking of communication channels allows us to respect the contact preferences of our recipients and regularly communicate developments at the University with those who are subscribed. Contacting alumni via the Advancement Office ensures all recipient data is protected and kept up to date and in one place. We can send mass or targeted emails, and other communications to your department’s network without anyone being left out or at risk of a data breach.

Please note, all data held by the department has been and is periodically reviewed to ensure only necessary data aligning with the University’s objectives and retention schedule is stored.

The Advancement Office can support

• enabling mass or targeted communications to create collaboration opportunities and fundraising for impactful research
• updating alumni with departmental news
• academic, social and networking events
• connecting with past alumni for outreach or course promotion
• providing access to and training on personalised department alumni dashboards for valuable data insights and methods for outreach, including the creation and communication of invitations and forms for events such as reunions
• stewarding of volunteers

If you would like to request support contacting your alumni, please view the contacting alumni guide for staff.

Then, fill out the Alumni Data and Contact Request Form.

Tell us about your volunteers

We know that many of our alumni are involved in volunteering across departments and we want to make sure that they are thanked appropriately for their hard work and made aware of cross-university opportunities that may interest you. To help us steward the University’s many volunteers, it would be great if you could let us know who you have contact with through our Volunteer Offer Form. 

Notable Alumni

As part of our ambition to reach the top 100 in the QS World University Rankings, we are asking you to get involved and share alumni success stories with us. 

If you know of an alumnus who falls into one of the following five categories, please do tell us about them using our Notable alumni submission form: 

• Award Winners – high-profile international awards that have been active for more than five years 
• Business Leaders – C-level executives and board members at publicly listed companies 
• Charity or NGO Leaders – C-Level executives and board members of NGO and charities 
• Political Leaders – current or former government ministers 
• Sustainability Champions – alumni whose work tangibly relates to driving sustainability initiatives 

Thank you 

Your department’s collaboration with the Advancement Office ensures our international network of over 150,000 former students and other stakeholders’ personal data is protected - mitigating data breach risks and allowing the continued cultivation of impactful long-term relationships.

We’re aiming for higher quality and accessible data for staff across the University, to ensure our compliance with data protection legislation and UK GDPR. This can be achieved through organised, secure data storage and alumni communication preference protection – in turn maintaining the reputation of our institution. 

Work with us to keep our alumni data safe and secure 😊.