Copywriting

In the oh-so-innocent days of 2019, when A.I. was a sci-fi concept, X was still Twitter, and Corona was just a beer, we were asked to write the copy for the upcoming undergraduate prospectus, which would be printed and delivered...

Anyone who’s been anywhere on the internet ever has seen an FAQs page. A list of questions that range from the broad and timeless: “How do I log in to my account?” All the way down to the horrifyingly niche:...

The challenge   Source high-quality, insightful, and authentic student case studies and quotes for the University’s master’s prospectus.  The history   In the past, when we’ve been asked to source or develop students’ case studies and quotes for the prospectuses, we’ve come...

Why taking the time to identify with your subject matter is never a waste of time.  Talking the talk A recent sprint spent editing and rewriting postgraduate recruitment emails has got me thinking about the emails we all receive from...