content
-
Letting go (or how to start falling in love with GA4)
Still pining for Universal Analytics? We can help. We’ve all been there: a relationship ends and even though you know in your bones that they weren’t really all that and a bag of Tyrells – that they could be inflexible,...
-
Authenticity isn’t a trick
Why taking the time to identify with your subject matter is never a waste of time. Talking the talk A recent sprint spent editing and rewriting postgraduate recruitment emails has got me thinking about the emails we all receive from...