I spent this morning standing on a street corner in one of our most prosperous local towns, collecting money for the Wiltshire Wildlife Trust as part of its 50th year celebrations. It was instructive to see who were the more likely to give even a small amount, and I was (naively, no doubt) surprised at how few gave anything at all. All told, there were very few parents with children who donated, despite the Trust's work with schools. Where was all that pester power when you need it, I wondered.
However, I thought I did more business than the evangelical Christians across the road, and they were promising eternal life, and hugs.