Kate Holvey
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How advertisers can use music to make consumers shop sustainably
Using catchy music to advertise your product is a well-established strategy. But how can marketers ensure that the resulting brand recognition and attachment actually translates into sales, particularly when advertising sustainable products? Here Haiming Hang explains his latest research findings,...
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Why workplaces in China should be proactive in the fight for LGBT+ equality
As the US, UK and other (predominantly Western) countries celebrate Pride Month we are reflecting on the progress being made in countries who are less far along their LGBT inclusion journey. Here Ivy Wong, a diversity and inclusion consultant from...
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Plan to slash smoking in England is backed by the evidence – but it could go even further
The recent publication of the Khan Review, an independent review aimed at making smoking obsolete, was met with much debate. Here Rob Branston and Anna Gilmore take us through the recommendations, exploring what the investigation got right and how the...
More from this author
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International Women's Day: Research insights from the School of Management
International Women's Day is an opportunity to celebrate the achievements of women, while also raising awareness about the gaps that remain, and the steps that should to be taken to ensure true equality. This year the theme is #BreakTheBias,...
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