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Branding

  • Avatar for Emma Senior
    Emma Senior
    12th December 2024

    Corporate activism – how invested are companies in societal debate?

  • Avatar for Emma Senior
    Emma Senior
    3rd December 2024

    Especially for you: the magic of personalised gifts

  • Avatar for Emma Senior
    Emma Senior
    22nd October 2024

    John Lewis is using AI to renew its famous price pledge, which might just improve sales

  • Avatar for Kate Holvey
    Kate Holvey
    29th June 2022

    How advertisers can use music to make consumers shop sustainably

  • Avatar for Kate Holvey
    Kate Holvey
    28th February 2022

    How to use scent to influence your customers

  • Avatar for TCRG
    TCRG
    23rd March 2017

    Why don’t people associate WWF with Earth Hour? The battle between ‘panda’ and ‘lights out’

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