My name is Mohammed Rizqi Saquei, and I am going into my third year at the University of Bath, studying towards a BSc. (Hons.) International Management degree. My journey into content creation began in September of 2016 at the age of 13. My love for gaming and creativity inspired me to start a YouTube channel as I found it amusing how other content creators would make creative ways to complete missions and earn in-game currency in GTA Online.
Mohammed's Channel
I dedicated time to learning the YouTube algorithm and SEO while understanding how to create content that stands out and ranks higher. While consistency was my key to rank videos higher in search results, providing value to viewers was my main objective. This approach helped me build a loyal community leading to over 1,600 active members on Discord and 5,000 followers on Instagram. My channel saw significant growth in 2021, gaining over 20,000 subscribers and 2+ million views in just eight months, with live streams averaging 400 viewers. This success would also allow me to earn $3500/month which came from sponsorship deals and YouTube ad revenue. However, my academics would take priority over my YouTube channel. This would slowly culminate in me stopping my regular live streams and video uploads. Despite this shift, I remain connected with my subscribers, many of whom have become friends. I still get comments and DMs regarding if I will ever come back to YouTube full-time like in 2021. However, my focus is on my career and future, but the lessons and experiences from my YouTube journey continue to shape my aspirations. Currently, I'm seeking a marketing or accounting placement in Singapore. I would ideally want to specialise in content and social media if I was to do a marketing internship.Uploading transferrable skills
Running any project comes with heaps of skills you could apply to other scenarios. With a long-term content creation, you can demonstrate to potential employers skills as well as allowing them to get an insight into how you present yourself online. If you are applying to a position that involves interacting with stakeholders, your online footprint could make or break your chances.-
- Project management - Running a media account means being project manager, content creator, presenter, marketing expert and tech expert. Being able to juggle all that and other commitments will be valued by an employer
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- Media creation skills - Entering marketing, social media creation or any similar sector requires a familiarity with not only how to create media, but also what media works well.
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- Analytical and research skills - Being able to understand post performance analytics, algorithms and the content people want is valuable to many employers who focus on research
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- Social skills - The spotlight can be hard. Being able to sit in front of a camera and talk clearly shows interpersonal skills, even if you aren't directly speaking to anyone!
CV Writing
When expressing to a potential employer something like a YouTube channel can sound trivial. However, to a marketing company it is seen as valuable experience rather than a hobby. Before writing a CV, you have to consider who is reading it. An employer in marketing would value content creation as experience while finance companies may consider it a hobby or an interest. It is also important to word your CV correctly.I played GTA on YouTube for a couple yearsThis sounds like something you would tell your friends. When writing on your CV an unusual project or experience, try to highlight the goals or the outcomes to demonstrate the success of the operation as well as commitment.
I built a successful YouTube channel focusing on recreational gaming, marketing and promoting to gain 35,000 followers. I monetised through sponsors and donations to help expand my reach on the platform.
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