Content design

As AI tools become part of how people search for and find information, there’s growing pressure on content teams to 'optimise for AI'. One of the most common suggestions is to add more FAQ sections to pages, on the assumption...

PDFs on the website aren’t great. You know that, we know that, but they’re still there. Why that?  There is valid reason to upload a document to the website for certain types of information. In our guidelines for Typecase, we...

Introduction In September 2025, we launched a new digital prospectus for master’s courses at Bath. This was a collaborative effort between the Digital Content and Development teams. In the spirit of that collaboration, Rebecca Stewart, our Front-end Developer, and I...

One of our main objectives in the Digital Content team is to help people create content that’s accessible, easy to understand, and easy to find. But, in recent months and years, we’ve increasingly found ourselves spending a lot of time...

What digital accessibility is​ In case you don't know, digital accessibility is the practice of making digital content easy for everyone to find, understand, navigate, and use, no matter their abilities or what device they're using. ​ 'Digital content' can...

Still pining for Universal Analytics? We can help.   We’ve all been there: a relationship ends and even though you know in your bones that they weren’t really all that and a bag of Tyrells – that they could be inflexible,...

Starting a new job is always nerve-wracking, but now I’ve been a Content Designer for just over a month I’m so pleased that I made the jump to join the Digital Content team.  Getting settled in  After working in museum...

In the oh-so-innocent days of 2019, when A.I. was a sci-fi concept, X was still Twitter, and Corona was just a beer, we were asked to write the copy for the upcoming undergraduate prospectus, which would be printed and delivered...