As the Times and Telegraph have reported today, the Advertising Standards Authority (ASA) has ruled that government adverts based on Jack and Jill and Rub-A-Dub-Dub make exaggerated claims about the threat to Britain from global warming, going farther than the scientific consensus warrants. The ASA compared the text of the adverts with the reports of the IPCC, and has ruled that the advertising code of practice has been broken on three counts: substantiation, truthfulness, and environmental claims.
The conclusion has to be: "Must try harder". It if wants people to take its case seriously (as it does), then integrity and honesty need to be at the heart of every government message, just as they need to be there in every lesson taught.
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