Careers Perspectives – from the Bath careers service

Focus on your future with expert advice from your careers advisers

Topic: Social Media

How LinkedIn can help you find employers


📥  Labour Market Intelligence, Sector Insight, Social Media, Tips & Hints


We are going to shamelessly link to the University of Leeds Careers Centre Blog as they have done an excellent job, through three blog posts, in writing about how you can use LinkedIn to find relevant employers. Thank you Team Leeds!

"Whether you’re looking for experience, placements or a graduate job, it can sometimes be hard to identify potential relevant employers.  This is particularly so if you’re looking outside of the large multi-national organisations. Opportunities with other types of employers, or in other sectors, may not be as widely advertised, and many people actually find jobs and experience by pro-actively approaching employers of interest on a speculative basis. In this 3-part mini series, we’ll show you 3 easy ways you can leverage LinkedIn to identify potential employers of interest."

3 ways LinkedIn can help you find relevant employers: Part 1 - outlines how the advanced people search function can help you identify potential employers.

3 ways LinkedIn can help you find relevant employers: Part 2 - outlines how you can use the company search feature to identify employers by location and sector.

3 ways LinkedIn can help you find potential employers: Part 3 - shows how you can use two features of LinkedIn to help you find similar organisations to those you have already discovered.



Safer Internet Day today what should you be doing?


📥  Social Media


Today, Tuesday February 10th, is Safer Internet Day. Surely, you are thinking, this is just for the kids? Well it is true that the emphasis is on making the internet a safer place to be for young people but we all need reminders about dangers from time to time.

More and more employers are checking candidates out online. So it is something you need to take on board.

Ask yourself these questions:

  • Am I taking the right steps to ensure my digital identity is all that I want it to be?
  • Can I keep separate my personal and professional online activity?
  • When I Google myself am I happy with what others see about me? Employers may be checking you out before an interview so will they like what they see?
  • How can I use Twitter, LinkedIn and blogging to build my online identity as well as to network and job-hunt?

Check out our webpage on Digital Literacy for advice.


Blogging as a Researcher...

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📥  For PhDs, Social Media

This week we have focused on how you can harness social media to build and manage your personal brand. Today we wanted to change focus from job hunting to showcasing your expertise by blogging. With around 42.6 million new posts each month on WordPress alone, blogging has become a serious social media tool. But why should you, as a researcher, spend time creating and writing a blog?

Dr. Sarah Louise Quinnell, social scientist and managing editor of the site PhD2Published, says “Publishing traditionally takes a very long time, in some cases up to two years, so blogs allow for immediate engagement and debate of current issues” That’s not all, blogging is a great way to refine your writing skills and will enable you to engage in conversation with peers. Blogging is also a good way to meet and address your institution’s emphasis on community outreach.

Setting up a blog is incredibly easy with services such as WordPress, Blogger and Tumblr. All you need to do is choose your domain name and a theme and you are pretty much ready to start posting. The Guardian posted great tips on blogging which are worth a read.




We wanted to add a few more tips to get you going with your blogging journey:

  1. Read other blogs: one of the best ways to find your niche and tone of voice is to see what other peers are posting. Remember your blog and your writing style will evolve over time, so keep experimenting. Check out these blogs by colleagues at Bath.
  2. Accept negativity: Occasionally you may get the odd negative comment on your blog, don’t let it put you off. Any comments you’re not happy with can be deleted or responded to positively.
  3. Give it time: the internet is a crowded place, so plan to invest in blogging. You may also want to consider guest blogging on your peer’s blogs to build a reputation and to contribute without the pressure of having to create content regularly.
  4. Inform your Institution: Have a chat with your line manager about your intention to start an academic blog. Your institutions marketing department may be able to help with promoting your blog by featuring it as a news item or linking it to their social media activity.
  5. Use downtime: you can use quieter times to create content and schedule it to be published at regular intervals. Tools such as Hootsuite enable you to schedule posts to  multiple social media platforms such as Twitter, Facebook, LinkedIn, Foursquare and more.

Good luck!


#Jobhunt using Twitter!

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📥  Finding a Job, Networking, Social Media

Social media sites are now becoming an increasingly important job hunting tool. Having an appropriate Facebook and a professional, well written LinkedIn profile will protect you by portraying you as someone a recruiter might want to employ. According to the Huffington Post, 80% of employers google candidates. That said, I think Twitter is massively under used by students and graduates. Check out these useful tips by Forbes on how you can harness Twitter to support your job hunting efforts. First and foremost, make sure you are following the Bath Careers Service @careersatbath; we tweet latest events, vacancies and useful labour market snippets.

I have also compiled a list of useful accounts to follow (not comprehensive list but a useful starting point).



General vacancy accounts

  • @GJ_graduate: a useful feed of the latest graduate jobs posted on the guardian.
  • @Targetjobs_jobs: Highlights jobs and work experience opportunities on their site as well as giving useful deadline reminders.
  • @JobOnline: feeds graduate jobs in a wide range of different sectors.

There are also a number of useful industry specific accounts that not only list relevant vacancies but provide information and advice.

 Public Sector

  • @ukcsjobs: Listings of UK Civil Service vacancies.
  • @faststreamuk: Information on the Civil Service Fast stream. Including opportunities, key dates events and tips.
  • @jobsgopublic: Vacancy alerts from leading public sector recruitment agency.
  • @NHS_Jobs:  Not just a site for doctors and nurses! A range of administrative and  healthcare roles area advertised.


  • @TjobsLaw: News on vacation schemers, training contracts and pupillage.
  • @LawCareersNetUK: Find a training contract or pupillage and access advice on entering the legal profession.

Finance & Management

  • @efc_global:  Latest graduate  jobs and careers advice for the finance, banking and investments sector.
  • @ftfinancenews: fastest ways to keep up to date with the financial sector and boost your commercial awareness.


  • @gradcracker: Engineering related vacancies and advice.
  • @TjobsEng_Tech: Provides the latest graduate jobs, internships and careers advice for the engineering field.


  • @gradcracker Technology related advice ad vacancies.
  • @InsideCareers: Graduate vacancies internships and careers advice for the IT industry.


  • @EnvironmentJobs: Latest vacancies for environmental engineers, managers and environmental science professionals.
  • @GreenJobsGlobal: Vacancies in the conservation, environmental, sustainability and renewable energy sectors.


  • @ChemWorldJobs: Official jobs board for the Royal Society of Chemistry.
  • @Stepplacements: Paid placement opportunities for students and graduates with a focus on science and technology opportunities.

As with all Social Media tools, it may be worth keeping your personal Twitter account separate from  your professional / job hunting account.  Think about how you will manage your online personal brand. For example, If you find an interesting article in the field or sector that interests you, tweet it to your followers. This small gesture will demonstrate you are immersed in your field.  Finally, if you are interested in working for a particular employer find them and follow them on Twitter as it is likely that they will give you advanced notice opening dates for opportunities.

Finally check out Follow Friday (or #FF) – every Friday people tweet their recommendations about who to follow. You'll be surprised by who you might end up following and crucially the useful labour market snippets you'll pick up!

How to use LinkedIn effectively...

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📥  Finding a Job, Networking, Social Media, Tips & Hints



LinkedIn can be described as “Facebook” for professionals. You can join groups, add contacts, view individual profiles (online CV’s) and follow specific companies. LinkedIn is one of the biggest professional networking platforms and is an invaluable tool.

LinkedIn is useful for:

  • Developing an online profile to compliment your CV.
  • If an employer googles you (80% of employers do!), a well-crafted LinkedIn profile will usually appear near the top of a google search under your name.
  • Making contact with people working in your sector, alumni, graduate recruiters, professors etc.
  • Looking at profiles of successful professionals in your field and learning from their career journey.

LinkedIn offers more than just an online CV! To utilise LinkedIn’s full potential you should join relevant groups! For example, the University of Bath alumni group, which has over 10,000 members! There are over a million sector specific groups which can be a powerful way to keep up to date with your field of interest and build your commercial awareness. Below are our 5 top tips to make the most of your LinkedIn account:

  1. Finish your Profile: Make sure you fill out your profile completely and also add a professional picture of yourself. Don’t forget to create a clear and concise headline in 120 characters or less describing what you do. According to LinkedIn, a completed profile increases your chance to be successful at networking by 40%. Here are some useful tips to help you craft a powerful headline.
  2. Be Active: once you've joined relevant groups on LinkedIn, make sure you fully engage with them by contributing to conversations and forums. By answering questions and giving your opinion, you’ll demonstrate your passion and that you know what you are talking about.
  3. Show off: Link to content you've produced, whether it is a YouTube video, PowerPoint presentation, your thesis or something else you are proud of; that would be relevant to the types of job you are interested in.
  4. Use keywords: The skills and expertise section of your profile is your opportunity to go keyword crazy. Think about every skill you have: drawing, Photoshop, writing, CAD, Matlab etc. Put it all in there and encourage others to endorse your skills – nothing says ‘I can do this’ quite like someone else saying it for you.
  5. Ask for Recommendations: LinkedIn recommendations are like public references and they give potential recruiters insights on what you are like as a person and your work ethic.

LinkedIn is a powerful way to create your online personal brand, you can control how you want to be portrayed professionally to the world. For more help and advice, book an appointment with a Careers Adviser, we can review your LinkedIn profile and give you invaluable tips on how you can strengthen it.

What is Personal Branding?


📥  Networking, Social Media

Personal branding is a concept that has been around for a while now! What was once considered to be a person’s reputation is now, according to this article, your personal brand. According to,  “Personal branding is a way of communicating what makes you different and special – and using those qualities to guide your career or business”.  Personal branding is all about proactive reputation management. It’s not about creating a new image for yourself, but more about making sure you get recognition for who you are and what you are good at.

With the ever-increasing prevalence of online social networking tools; information about you is only a click away.  It is now more important than ever to think about the image or brand that you would like to project, both online and in the real world. You probably already have an online presence, so your first step could be to tidy up your existing digital identity.  I think this infographic from marketing agency KBSD offers some great tips and techniques.

Before you start creating your personal brand, you have to think about who you really are and  what you really want. What have you accomplished so  far? What are you passionate about? What are your goals? Self-reflection is hard, so ask your friends or family to describe your best qualities. The best brands are truthful so be authentic about yourself. University of Warwick careers share 9 steps to build you personal brand.




Finally just as a company needs marketing materials, you need to think of the tools you are going to use to build and promote your personal brand. These tools may include CV's, cover letters but  is also worth harnessing social media tools. Developing and managing an online presence should be an important part of your personal branding strategy. If you want to see what others will find out about you then you should Google your own name from time to time.

This week we are going to blog on how you can use social media tools to kick-start your job hunt and manage your career. Tomorrow we will write about whether you should get LinkedIn or not.