targeted applications
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Why them? The missing answer on your cover letter, application or personal statement
Why do you want to work for THAT organisation, or study at THAT institution? Specifically. And not just because it’s a ‘leading company in its field’ or a ‘first class institution’. Companies and Universities are expecting a much more well-researched,...
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One-size-fits-nobody
I have to admit it, my heart sinks a little when someone says to me that they have brought in their 'general CV'. I'm always happy to look at CVs - every one is different, and I learn so many...