Ellen MacArthur in Davos

Posted in: Comment, News and Updates

The new publication from the Ellen MacArthur Foundation (with McKinsey) got an airing in Davos at the WEF ahead of its launch today, and was reported on the BBC.

It's a credit to the interviewer that he got to the heart of the challenge the Foundation has set itself through its espousal of a circular economy – a radical shift in philosophy for resource-dependent capitalism.   What a pity, then that BBC editors had to label the clip in terms of a 'sustainable economy' – whatever that means – especially when the Foundation has been at pains to distance itself from such business-as-usual concepts.

Posted in: Comment, News and Updates


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