The new publication from the Ellen MacArthur Foundation (with McKinsey) got an airing in Davos at the WEF ahead of its launch today, and was reported on the BBC.
It's a credit to the interviewer that he got to the heart of the challenge the Foundation has set itself through its espousal of a circular economy – a radical shift in philosophy for resource-dependent capitalism. What a pity, then that BBC editors had to label the clip in terms of a 'sustainable economy' – whatever that means – especially when the Foundation has been at pains to distance itself from such business-as-usual concepts.
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