The penchant for vacuous marketing slogans has spread to universities, it seems, if aspects of the HEA's new Green Academy programme are anything to go by. Most institutions on the programme have chosen a title for their project which reflects its focus (the Ronseal approach, you might say). For example, ...
Embedding sustainable development in a new Welsh university (USW)
Learning for the future: embedding sustainability in the curriculum (University of Chichester)
Lightening the load: creating change for sustainability through fashion education (University of the Arts)
Others have found slogans preferable, with UCL's Unlocking the potential winning this year's Tesco Award. Mind you, as mindless slogans go, it's nowhere near as good as that from an AUT pay-campaign from the 1980s: Rectify the Anomaly which unsurprisingly failed to attract the public's attention, or government sympathy. Nottingham Trent's Food for thought might have won had its title not been more cliché than slogan.
Of course, if you look at what UCL actually proposes to do in its Green Academy programme, there is substance to it: