In addition to setting up the opportunity for Carole, we produced a podcast and published a feature on the University's website to coincide with the talk. We also carried out a paid social media campaign to drive new traffic to the feature and podcast.
As a result of this campaign, there were:
- 236,850 total impressions of the post on Facebook, with 4,489 click-throughs to content.
- 59,631 accounts reached on Twitter, with 65,020 impressions.
- 2,717 page views of the case study on the University website, with average time on the page of over three minutes per view, suggesting a significant level of engagement. Most traffic came from Facebook and Instagram following advertising activity, although traffic also came from Twitter and Reddit.
- 762 people have listened to Carole on the ‘Thought Train’ podcast.
- All 450 seats available for Carole’s talk at New Scientist Live were filled, with an estimated additional 450 in standing areas.
- The New Scientist shared our content about Carole, aligning our brand with theirs.
- Traffic to content had a broad global spread, with most from the UK, India, Bangladesh, Pakistan, North Africa and the USA.
- During the period of the campaign there were 296 hits to the top three course pages within our Physics with Astrophysics offering.
The total (above salary) budget for this campaign was just £100 for paid social media advertising. Carole's department covered her travel costs to London.
If you would like our teams' support in speaking at large public events like New Scientist Live then please don't hesitate to contact us for a chat about opportunities!