Sam Street
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How we're approaching user research in 2023
Good user research is a foundation of good design, and thus a good product. It’s important to do it and equally important to do it right, but for some reason it tends to be one of the biggest struggles for...
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What's with all these CTAs?
If you’re in the habit of checking our course pages frequently (who isn’t?), you might have noticed some extra buttons appear in the hero section. “What do these buttons do?” I hear you ask. “Why are they here and where...
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Cooking up the language of a design system
If you’ve ever built, or even used, a design system before, you’ll be familiar with components and patterns. These are the pieces that are assembled together and make up the larger product which end users interact with. Patterns (sometimes known...
More from this author
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"The right tool for the job" - Evaluating UX prototyping tools
What is a prototyping tool anyway? In basic terms, modern software design can be broken down into a few distinct areas; design, front-end development, and back-end development. If you're someone who is great at all three then congratulations, you are...
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Brave New World – My first month in Digital
The last few weeks have felt like something of a blur to say the least. Since joining the Digital Development team at the start of the month I’ve found myself in a very different working culture than the one I...