Bath Business and Society
Thought leadership from Bath's School of Management
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Especially for you: the magic of personalised gifts
This holiday season, the power of a personal touch can make the difference, explains Dr Diletta Acuti from the Bath Retail Lab. Whether it’s a customised chocolate bar or a handcrafted personalised scarf, gifts crafted with care are the ones...
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You’ll be back: bringing art to business studies
Professor David Birks recently (re)joined the School of Management as Honorary Professor in our Marketing, Business and Society Division. Here, he explains how his own art studies have fed back into his thinking about management education. “You’ll be back” –...
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Misinformation, emotions, and violence: the dark side of conspiracy theories
Darja Wischerath is a PhD student working in the Applied Digital Behaviour Lab and the Bath Institute for Digital Security and Behaviour. Here, they explain how social media platforms such as Parler can act as a breeding ground for violence...