Bath Business and Society
Thought leadership from Bath's School of Management
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REF Reflections
The results of the Research Excellence Framework, or REF, are finally out. This REF was even more eagerly awaited than usual, as Covid delayed the submission and release of the results from 2021 to 2022. Many academic and non-academic colleagues...
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Nirvana and marketing: using ancient wisdom to define the future of sustainability marketing
MSc Student Suchit Bawa reflects on the culture of overconsumption driven by marketing, and lays out how we can apply the principles of Buddhism to sustainability marketing to affect real change in society. In the film “7 Years in Tibet”,...
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How can marketing be used to promote healthy food choices?
The World Congress on Public Health and Nutrition takes place in London across the 25th and 26th of April. Among the topics to be discussed are nutrition and obesity. While there are many factors that contribute to weight gain, our...
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International Women's Day: Research insights from the School of Management
International Women's Day is an opportunity to celebrate the achievements of women, while also raising awareness about the gaps that remain, and the steps that should to be taken to ensure true equality. This year the theme is #BreakTheBias,...
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